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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. The most popular product in live commerce is apparel and fashion, accounting for 35.6% The fashion brand then extended the livestream to Europe and North America.

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What Is a Conversion Funnel? Ecommerce Funnel Explained

MNTN

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Conversion funnels are also known as sales funnels.

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How brands are leveraging digital OOH’s storytelling capabilities

Digiday

The measurability inherent in these bottom-funnel digital tactics leads brands to believe that their stories are working, but nothing compares with the engagement and conversion seen when brands can tell their full story all in one place — and to a captive audience. That’s where full-funnel DOOH comes in.

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Programmatic 101: Aligning Campaign Objectives with KPIs and Targeting  

Basis

Unlike the early days of marketing, where consumers acted in a linear fashion, the path to purchase today can be quite circular—with customers moving from awareness, to lead, back to consideration, and then back to awareness. Objective 3: Conversion and Action. Objective 2: Traffic and Consideration.

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What Does Transparency in Programmatic Advertising Really Mean?

InMobi

Measures such as click-through rate, conversion ratio, etc. Ecosystem Push for Transparency It is imperative for all programmatic players to increase transparency in their products and operations in a demonstrable fashion to earn and maintain the trust of advertisers. Why is this the absolute minimum requirement?

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Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Can video steer consideration, and thereby influence conversions and the acquisition of high lifetime value (LTV) customers?

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. With a rise in the number of smartphones and tablets, mobile ads, by being both cost-effective and conversion-oriented, have become more commonplace.