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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. There are several ways in which you can market your business using mobile advertising. Source: inmobi.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

5) It’s More Effective than Other Ad Types There’s a lot of data to support the effectiveness of the native advertising game. For example: Native ads generate more click-through rates than display advertising. This survey shows that these ads are more shareable than other display advertising types.

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Tips + Tools to Create Successful International PPC Ads

Single Grain

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. International PPC marketing is the art of running targeted online advertising campaigns across multiple countries and regions.

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Top 6 Benefits of Programmatic Advertising

Single Grain

By utilizing comprehensive data analysis, behavioral tracking and audience segmentation, you can deliver your messages directly to the most relevant individuals, maximizing the chances of engagement and conversion. For example, a luxury fashion brand may target buyers aged 25-45 with high-income levels.