How agencies are testing live shopping and seeing potential in accelerating conversions
Digiday
FEBRUARY 22, 2023
The most popular product in live commerce is apparel and fashion, accounting for 35.6% Tommy Hilfiger’s fashion livestream in China reportedly generated an audience of 14 million and sales of 1,300 hoodies in two minutes. The fashion brand then extended the livestream to Europe and North America.
Let's personalize your content