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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

The most popular product in live commerce is apparel and fashion, accounting for 35.6% Tommy Hilfiger’s fashion livestream in China reportedly generated an audience of 14 million and sales of 1,300 hoodies in two minutes. The fashion brand then extended the livestream to Europe and North America.

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Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer

Martech Series

On Facebook, live video posts saw the most engagement for almost all industry groups with a median interaction rate of 51.02% – the best performing live videos were posted by fashion retailer brands running live shopping segments in Asia.

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App Monetization Done Right: Are Video Ads The Answer?

InMobi

The InMobi report found that click-through rates for video ads are 34 percent higher than native ads and 56 percent higher than banners. Plus, between 2016 and 2017, video ad click-through rates improved 300 percent. And video ads are highly valuable impressions.

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How brands are leveraging digital OOH’s storytelling capabilities

Digiday

Traditional OOH channels are limited in their storytelling capabilities, but because screens have become interactive, they enable advertisers to tell their full stories and, more importantly, measure the impact in a granular fashion. Successful marketing requires brands to connect with consumers through a story, from beginning to end.

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Programmatic 101: Aligning Campaign Objectives with KPIs and Targeting  

Basis

Unlike the early days of marketing, where consumers acted in a linear fashion, the path to purchase today can be quite circular—with customers moving from awareness, to lead, back to consideration, and then back to awareness. Common targeting tactics include prospecting, demographic targeting, and native.

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Agency clients’ KPIs evolve with a focus on retail and post-pandemic economy

Digiday

Where previously an agency’s KPIs might have emphasized return on ad spend or click-through rates, now firms are exploring other kinds of metrics with their clients. “How are just good old-fashioned awareness metrics moving?” ” Matathia said. ”

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What Does Transparency in Programmatic Advertising Really Mean?

InMobi

Measures such as click-through rate, conversion ratio, etc. Ecosystem Push for Transparency It is imperative for all programmatic players to increase transparency in their products and operations in a demonstrable fashion to earn and maintain the trust of advertisers. are derived metrics and hence have not been included.