Digiday
FEBRUARY 22, 2023
The most popular product in live commerce is apparel and fashion, accounting for 35.6% Tommy Hilfiger’s fashion livestream in China reportedly generated an audience of 14 million and sales of 1,300 hoodies in two minutes. The fashion brand then extended the livestream to Europe and North America.
InMobi
JULY 3, 2018
The InMobi report found that click-through rates for video ads are 34 percent higher than native ads and 56 percent higher than banners. Plus, between 2016 and 2017, video ad click-through rates improved 300 percent. And video ads are highly valuable impressions.
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InMobi
SEPTEMBER 7, 2016
Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. Or, a video of the latest fall collection for women in an apparel store can generate excitement among fashion aficionados and improve sales.
MNTN
JULY 6, 2023
So something fuzzy like “raising awareness” is not as good a goal as “improving our click-through rate (CTR),” a metric that indicates how many people who actually click on your banner ad, and can tell you if you’re expending your resources wisely. Can you use your resources in wiser fashion to get to your goal?
InMobi
OCTOBER 9, 2018
Consider this: while banner ads are fairly easy to unobtrusively include in an app, more immersive formats like video ads typically provide greater ad revenue. Like the earlier example, sometimes lighter ad formats like banners, native ads or interstitial ads are fairly easy to integrate, and a lot of apps have available inventory.
Single Grain
AUGUST 1, 2023
Traditional display ads can appear as a banner on the top or bottom of the page or even to the side. These banner ads look sales-y, and website visitors usually ignore them. For example: Native ads generate more click-through rates than display advertising. Social media especially makes sharing easy.
MNTN
FEBRUARY 6, 2024
This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. Banner ads : These are small ads that appear at the bottom or top of the screen during the content. Your ads will now start appearing on the OTT platform(s) to your target audience.
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