Ad Click Banner Click Through Rate Fashion 
InMobi
JULY 3, 2018
And video ads are highly valuable impressions. The InMobi report found that click-through rates for video ads are 34 percent higher than native ads and 56 percent higher than banners. Plus, between 2016 and 2017, video ad click-through rates improved 300 percent.
InMobi
OCTOBER 9, 2018
Concurrently, app developers and publishers need to determine how they will generate ad revenue and how ads fit into the user experience being offered. Consider this: while banner ads are fairly easy to unobtrusively include in an app, more immersive formats like video ads typically provide greater ad revenue.
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