Digiday

OCTOBER 21, 2022

Traditional OOH channels are limited in their storytelling capabilities, but because screens have become interactive, they enable advertisers to tell their full stories and, more importantly, measure the impact in a granular fashion. Successful marketing requires brands to connect with consumers through a story, from beginning to end.

Click Through Rate 57

Click Through Rate A/B Testing Conversion Conversion Rate 57

Monetize More

MAY 8, 2023

Reaching up to almost 3 billion people monthly on the YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs, we can now reach more potential customers since they will be browsing everything from the hottest fashion trends to the most viral topic on popular Google properties.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Single Grain

JUNE 26, 2020

Optimizely, the world's leading experimentation platform, specializes in A/B testing — a scientific, data-driven way to test websites for maximum usability and engagement. Many A/B tests can have surprising results. Changing button colors from red to green.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

JUNE 20, 2019

Testing Ability: You A/B test your ads right? Yes, and you’ll A/B test your landing pages, too. How to Write Hero Headlines to Skyrocket Click-Through Rates. Search Engine Journal provides a great guide for optimizing for phone calls, including these options: Click to Call.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

JUNE 5, 2023

Some brands will use this format creatively when focused on pushing a single product or service by highlighting it in different angles, environments, poses, or demonstrated uses, providing the best image or video to connect with each potential consumer without the need for A/B testing or narrowing their focus.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

JULY 17, 2023

For example, a luxury fashion brand may target buyers aged 25-45 with high-income levels. Implement A/B testing when running ads on a programmatic platform to optimize ad copy, visuals, and calls-to-action. Continuously monitor campaign performance and key metrics such as click-through rates (CTR) and conversion rates.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

MAY 29, 2023

Improves the click-through rates of your website, leading to better conversions and profitability. For example, let’s say you have an e-commerce business selling fashion accessories , and you plan to expand your PPC campaign into three target markets: the United States, the United Kingdom, and Australia.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52