article thumbnail

Guardrails and governance: How to protect your brand while using AI

Martech

A fashion brand editorial guide might state the tone is chic and aspirational vs. casual or humorous. Instead of A/B testing, marketers can programmatically test from A to infinity. They help maintain consistency, giving materials developed by different groups of individuals a similar grounding.

article thumbnail

Most celebrity endorsements are expensive mistakes

Martech

Social listening, sentiment analysis and even good old-fashioned surveys can surface mismatches early before they become headlines. Use A/B testing, trackable links and promo codes to evaluate effectiveness. For example, Fashion Nova built an empire by partnering with thousands of influencers across sizes, styles and regions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Perplexity Marketing Explained: Why Marketers Should Pay Attention

Single Grain

A/B testing insights : Providing context for test results and suggesting optimization opportunities. Competitive Analysis Case Study A digital marketing agency used Perplexity AI to comprehensively analyze a client’s competitors in the sustainable fashion industry.

article thumbnail

AR Experiences That Boosted Conversion Rates by 189%

Single Grain

A/B test AR experiences against traditional product pages to quantify the conversion lift. Performance Measurement AR marketing can have many objectives, depending on the context of your project and the feedback from customers. Therefore, measuring performance can be challenging.

article thumbnail

The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

article thumbnail

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. A/B Testing. You could use an A/B test to: Improve the conversions on your website.

article thumbnail

How to Design Landing Pages that Convert

Single Grain

Testing Ability: You A/B test your ads right? Yes, and you’ll A/B test your landing pages, too. Yes, you can optimize your landing pages for the type of contact you want the lead to initiate, including a good old-fashioned phone call. A/B Test Your Landing Page. Call-Back Widget. How It Works.