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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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How brands are leveraging digital OOH’s storytelling capabilities

Digiday

Traditional OOH channels are limited in their storytelling capabilities, but because screens have become interactive, they enable advertisers to tell their full stories and, more importantly, measure the impact in a granular fashion. As an added benefit to brands that provide a value exchange, riders can quickly scan a trackable QR code.

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100+ ChatGPT prompts you can’t miss to try out in 2023

Ad Ops Hero

Create a personalized email greeting for a VIP customer Write a list of 5 YouTube video ideas for [your product or company] Create two Google Ads in an RSA format (using multiple headlines and descriptions) for an A/B test for “Your product”. Write a 100-character meta description for my blog post about.

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Why Facebook Clothing Ads Are a Must-Have for Fashion Brands

Single Grain

In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.

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Mobile OTT Advertising: TV-Like Video And Beyond

InMobi

Then, would advertising differ from the most obvious and in-your face fashion that viewers are used to in the TV world? The digital channel also provides brands the opportunity to A/B test and curate impactful campaigns in a short period of time. Hence, advertising remains an integral part of the monetization.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. A/B Testing. You could use an A/B test to: Improve the conversions on your website.

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How are Companies Using AI for Marketing?

AdvertiseMint

The luxury fashion retail brand recorded an increase of 38% in average click rate and a 31% boost in average open rate from the AI-powered campaigns. A/B testing is time-intensive and still results in a generalized experience. Personalization at Scale Delivering 1:1 personalization profitably requires AI.