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How brands are leveraging digital OOH’s storytelling capabilities

Digiday

Traditional OOH channels are limited in their storytelling capabilities, but because screens have become interactive, they enable advertisers to tell their full stories and, more importantly, measure the impact in a granular fashion. As an added benefit to brands that provide a value exchange, riders can quickly scan a trackable QR code.

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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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Mobile OTT Advertising: TV-Like Video And Beyond

InMobi

Then, would advertising differ from the most obvious and in-your face fashion that viewers are used to in the TV world? Advertisers can measure consumer engagement with their brands through impressions, views, video completes and actions, and combine it with accurate demographic and video consumption data to drive personalisation.

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Why Facebook Clothing Ads Are a Must-Have for Fashion Brands

Single Grain

In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.

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How are Companies Using AI for Marketing?

AdvertiseMint

FARFETCH used AI to enhance its brand voice and saw impressive results in its email marketing campaigns. The luxury fashion retail brand recorded an increase of 38% in average click rate and a 31% boost in average open rate from the AI-powered campaigns. A/B testing is time-intensive and still results in a generalized experience.

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How To Increase Brand Awareness with Facebook

AdvertiseMint

It’s about making your target audience aware that your brand exists and leaving a positive impression on their minds. A fashion retailer employs Facebook’s carousel ads to showcase various clothing items in a single post. A well-crafted page sets the stage for a positive first impression. Implement A/B testing.

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14 Hidden Benefits of Social Media Marketing for Business

AdvertiseMint

They can help inspire new topics to cover, keywords or hashtags to use, or even new product lines if your brand deals with seasonal or fashion items. There are some social media masters out there that can establish a brand’s presence on a platform and get the ball rolling impressively fast. Photo by Alexandar Todov on Unsplash.

Media 59