article thumbnail

How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. The most popular product in live commerce is apparel and fashion, accounting for 35.6% The fashion brand then extended the livestream to Europe and North America. Some markets are really taking off.

article thumbnail

How brands are leveraging digital OOH’s storytelling capabilities

Digiday

Traditional OOH channels are limited in their storytelling capabilities, but because screens have become interactive, they enable advertisers to tell their full stories and, more importantly, measure the impact in a granular fashion. Successful marketing requires brands to connect with consumers through a story, from beginning to end.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Is a Conversion Funnel? Ecommerce Funnel Explained

MNTN

Conversion Funnel Marketing Strategy How do you build an effective marketing strategy for your conversion funnel? Conversion rates are statistically low, with a median conversion rate of 2.5%. Analyze Your Existing Sales Funnel What’s your conversion rate?

article thumbnail

Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. Or, a video of the latest fall collection for women in an apparel store can generate excitement among fashion aficionados and improve sales.

article thumbnail

How to Write Hero Headlines to Skyrocket Click-Through Rates

Single Grain

But the question is: how to write headlines that grab attention and drive clicks. The right headline can skyrocket your blog post up the SERPs and significantly increase your click-through rate. Elements of a High-Converting Headline First, let’s look at what exactly entails a headline that gets the clicks.

article thumbnail

What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. Types of OTT Ads There are many ways that OTT ads can be delivered through streaming media over the internet. Check it out!

article thumbnail

Amazon Influencer Program Guide: Your Key to Monetizing Your Influence

AdvertiseMint

Do you often recommend the latest gadgets, fashion finds, or must-have items to your friends? Also, leverage Amazon’s reporting tools to track clicks and conversions to understand which links drive the most traffic and sales. Conversion rates. A high conversion rate indicates effective influence.