Agency clients’ KPIs evolve with a focus on retail and post-pandemic economy
Digiday
MARCH 1, 2023
And with the pandemic continuing to impact consumer trends, agencies and brands are finding that they need to reprioritize some metrics that faded into the background over the last few years. “But I would say that in the last month, there has been a definite tempo change from our clients, particularly around the metric of new-to-brand.”
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