Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Objective 3: Conversion and Action. Recommended Key Performance Indicator(s): As you can imagine, the KPIs for a conversion or action objective are focused on efficiency.

Retargeting 52

Retargeting Demand Side Platform Click Through Rate Conversion 52

InMobi

FEBRUARY 27, 2019

Simply put, transparency means total visibility into the entire buying funnel (as made available to the demand-side platform, or DSP) required to make efficient purchase decisions for the buyer. Measures such as click-through rate, conversion ratio, etc. What Does Transparency Entail?

Advertising 52

Advertising Demand Side Platform Click Through Rate Fashion 52

MNTN

FEBRUARY 6, 2024

You can track metrics from your OTT advertising efforts on platforms like MNTN, including: How many people viewed your advertisement? Which OTT device is driving more view-through conversions? Your ads will now start appearing on the OTT platform(s) to your target audience.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6%

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% Home decor.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. 4) Conversational Marketing. With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.

Marketing 145

Marketing SEO Conversion Audience 145