What Is a Conversion Funnel? Ecommerce Funnel Explained
MNTN
JULY 6, 2023
In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Your brand will have many prospective customers and far fewer committed buyers, hence the funnel shape.
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