The Ad Tech Blog

APRIL 26, 2024

Marketers and designers often struggle with the one-size-fits-all approach, which fails to consider the unique behaviors and needs of individual users, leading to lower engagement and conversion rates. This not only improves the relevance of the ads but also enhances user engagement and conversion rates over time.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Martech

DECEMBER 13, 2021

IRI, which also serves the OTC healthcare, financial services and media verticals, maintains a cloud-based repository of purchase, media, social, causal and loyalty data that can be leveraged to support personalized and relevant communications. Amobee will use this data as a cue to bid more aggressively on potential high value customers.

Conversion Rate 102

Conversion Rate Healthcare Manufacturing eCommerce 102

Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Conversion paths are fragmented. Performance Analytics: Measuring not just rankings and traffic, but user intent fulfillment and conversion behavior.

Media 59

Media SEO Marketing Healthcare 59

Agility Ads

APRIL 14, 2022

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates.

Healthcare 52

Healthcare Marketing Conversion Rate Brand Awareness 52

Single Grain

MAY 30, 2025

For example, both strategies aim to increase traffic and conversions. Conversion Rates Across Industries While traffic volume is essential, conversions ultimately determine business success. Paid search ads have an average conversion rate of 3.75% across industries in 2024, according to HigherVisibility.

SEO 52

SEO ROI Conversion Rate Conversion 52

Martech Series

AUGUST 8, 2022

XSELL Technologies, a leader in conversational AI for contact center agent optimization, announced that XSELL Agent Experience powered by VoiceStream is available on the Five9 CX Marketplace, empowering customers to amplify top performer outcomes across their contact centers.

Conversion Rate 98

Conversion Rate Healthcare Conversion MarTech 98

Martech Series

SEPTEMBER 8, 2022

billion ecommerce campaigns sent by more than 400 retail brands in the past year, offers a clear view into how shoppers are engaging across their lifecycle and how individual campaigns can drive engagement and maximize conversions on ecommerce sites and email. The new report, based on over 35.5

Retail 98

Retail eCommerce Conversion Rate Conversion 98

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Single Grain

SEPTEMBER 30, 2020

In other words, vertical SaaS companies cater to the distinct needs of a single industry, such as retail, banking, healthcare or hospitality. Vertical SaaS Benefits: covers niche markets that offer higher chances of lead conversion. However, in 2016, Innovaccer’s founders decided to narrow their focus to just healthcare.

Healthcare 128

Healthcare Finance SEO Communications 128

TechCrunch Ads

JULY 6, 2022

Fintech’s growing role in the healthcare revolution. There are two primary courses of action e-commerce companies should focus on: (1) entrench — getting existing customers to stay longer and spend more, and (2) build a stronger brand — reducing reliance on social to organically drive better customer acquisition and conversion rates.

Retail 91

Retail Non-Profit Conversion Rate Healthcare 91

The Ad Tech Blog

JULY 18, 2024

AI models might provide images of men in construction-related field roles and images of women in hospitality or healthcare-related roles. Biased AI models can generate marketing content that alienates certain groups of consumers, leading to lower engagement and conversion rates.

Advertising 130

Advertising Conversion Rate Ad Tech Audience 130

Martech

MAY 26, 2022

Work comes to them in the form of the creative brief via an electronic system, but there’s no conversation. The Collaborative Planning Workshop is just what it says—a collaborative conversation where everyone is on an equal playing field and striving towards successful outcomes. Industry: Retail.

Marketing 112

Marketing Conversion Rate Electronics Healthcare 112

Martech

NOVEMBER 6, 2023

Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions. For the Director of Marketing, this means higher conversions and a growing customer base. Such messaging aligns with their core objective: increasing conversions and growing their customer base.

Marketing 127

Marketing ROI A/B Testing Conversion 127

Single Grain

JUNE 20, 2019

How to Use Scarcity on Your Landing Page to Skyrocket Conversions. In fact, leaving navigation elements on your landing page will kill your conversion rates. Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

APRIL 24, 2025

By analyzing vast amounts of online content, social media conversations, and search patterns, it can suggest content ideas that are likely to perform well. After implementation, the company saw a 32% increase in organic traffic to product pages and a 24% improvement in conversion rates.

Marketing 52

Marketing SEO Audience Conversion 52

Single Grain

APRIL 29, 2025

Whether you’re in a highly scrutinized sector or a more general industry, these approaches will help you build a foundation of trust that translates to better rankings, increased traffic, and higher conversions. Healthcare and Medical Content For health-related content, Google sets the highest E-E-A-T standards.

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52

Single Grain

JUNE 21, 2023

Hootsuite ) LinkedIn posts with images receive 2x higher comment rates. Sprout Social ) Message ads have an open rate of 30%. Sprout Social ) LinkedIn ad managers see successful conversions 65% of the time. Klient Boost ) Marketers see 2X higher conversion rates on LinkedIn than on other platforms. Demand Sage ) 2.7

Advertising 98

Advertising Marketing CPC ROI 98

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Targeted, personalized display ads.

ROI 126

ROI Machine Learning Conversion Rate Healthcare 126

Martech

FEBRUARY 13, 2024

For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates. Look into omnichannel customer experiences and inventory management integrations.

MarTech 111

MarTech eCommerce Conversion Rate Healthcare 111

Single Grain

APRIL 10, 2025

Retargeting strategies that capture engaged prospects increase conversion rates by up to 40%. Recent data shows that campaigns using Matched Audiences see a 30% increase in CTR and a 14% decrease in cost-per-conversion compared to standard targeting approaches. AI-powered tools like Karrot.ai

Retargeting 52

Retargeting A/B Testing Audience Conversion Rate 52

Martech

DECEMBER 1, 2023

Switch off those with poor conversion rates. Thanks to that, we can see the total amount of leads, track their conversions from stage to stage and monitor customer acquisition costs. Adopt an omni-channel perspective to conversions across touchpoints. It’s about increasing the efficiency of acquisition.

Marketing 111

Marketing Communications Pharmaceuticals Conversion 111

Single Grain

MAY 30, 2025

What truly sets SEO apart is its ability to drive conversions. Research from SeoProfy reveals that organic SEO leads convert at a rate of 14.6%, significantly outperforming traditional outbound methods, which typically convert at a rate of just 1.7%. return for every $1 spent Organic SEO Lead Conversion Rate 14.6%

SEO 52

SEO ROI Real Estate Conversion 52

Martech

MAY 22, 2024

leading to higher engagement and conversion rates. Dig deeper: Building a future-ready marketing operations team Quality data is not a project, it’s a business lifestyle If you’ve tried to lose weight in the last 30 years, you’ve heard healthcare professionals talk less about diets and more about “lifestyle changes.”

Marketing 115

Marketing MarTech Conversion Rate Healthcare 115

Single Grain

APRIL 29, 2025

The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Results: Campaigns reported lower average CPCs, higher conversion rates for B2B and high-intent segments, and overall improved ROI due to reduced competition compared to Google Ads.

Media 52

Media ROI CPC CPA 52

Single Grain

MAY 2, 2025

The data reveals a clear trend: as conversational search queries continue to rise and AI-powered answer engines gain prominence, brands need a dual strategy that captures both traditional search traffic and immediate answer opportunities. For instance, when someone asks, “What’s the difference between AEO and SEO?

SEO 52

SEO Click Through Rate Conversion Marketing 52

Single Grain

JUNE 28, 2019

Dive Deeper: How to Run A/B Tests that Actually Increase Conversions. How to Lower the Cost of Google Ads and Get Better Conversions. So, at what statistical significance rate should you call it a day? But the point is: they wouldn’t have known unless they tested. 5 Important Landing Page Elements You Should Be A/B Testing.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

InMobi

APRIL 26, 2022

With the onset of the pandemic, PharmEasy encouraged consumers to stay safe by purchasing medicines online and opting for healthcare services at home. To further enhance conversions, PharmEasy provided users with promotional codes to avail diagnostic services and medicine delivery at discounted prices.

Healthcare 52

Healthcare Education Brand Lift Conversion Rate 52

Lemonads

OCTOBER 30, 2020

And, Facebook Ads campaigns have an average conversion rate of more than 9% , which translated to exceptional ROI across all industries. Indirect approaches may require an additional step before conversion, but they can help explain the benefits of the product and help filter out users who aren’t interested.

Affiliates 52

Affiliates Healthcare Education Electronics 52

Lemonads

APRIL 3, 2020

But you’ll also lose web traffic and conversions, so you have to take steps to mitigate this problem as well. The good news is that companies in certain industries experienced a major increase in web traffic including finance, healthcare, food, exercise gear, and news outlets. Losing money is almost certain. Why is this occurring?

Affiliates 52

Affiliates Marketing Non-Profit Food 52

Single Grain

APRIL 16, 2025

Conversation Ads : Interactive messaging format. Distinct call-to-action : Visually prominent conversion element. Here are LinkedIns ad requirements: Single Image Ads : 1200 x 627 pixels, minimal text. Carousel Ads : 1080 x 1080 pixels, 2-10 cards. Video Ads : 16:9 ratio, under 30 seconds optimal.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion Audience 52

Single Grain

SEPTEMBER 7, 2023

For example, a masterclass on “Advanced AI Algorithms for Healthcare” would attract professionals in the intersection of tech and health. Quantity You might have noticed that focusing on viral, mass-appeal content may bring eyeballs and even clicks, but not necessarily the right kind of engagement or conversion rates.

Healthcare 52

Healthcare Real Estate Audience Conversion Rate 52

Lemonads

JUNE 16, 2021

These ads' main goal is to generate text message-based subscriptions, which count as conversions for affiliates. High Conversion Rates Perhaps the biggest advantage of MegaPush is the quality of its traffic, which translates to a more engaged audience and higher conversion rates.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

Lemonads

MARCH 15, 2021

Advertisers are only required to pay when an affiliate generates conversions, which makes affiliate advertising a type of performance marketing. Affiliate marketing, on the other hand, only requires that you pay when marketers generate a conversion. Keep in mind that, as the advertiser, you set the parameters for what a conversion is.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Single Grain

FEBRUARY 24, 2023

They serve different business sectors, such as education, healthcare, e-commerce, finance, B2B, and legal. Sculpt can help you grow your audience and brand value on different social media platforms, thereby maximizing lead generation and conversion rate. Why Choose Sculpt?

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

JULY 13, 2023

When used effectively, these mediums have consistently demonstrated their ability to generate valuable leads and conversions for businesses. They are commonly used in industries such as technology, finance, healthcare, and professional services, where complex concepts and solutions require detailed explanations.

Marketing 52

Marketing SEO Education Audience 52

Single Grain

MAY 10, 2022

Using Target CPA bidding to boost your conversions while keeping your CPA low. Using Offline Conversion Tracking (OCT) to connect your campaigns with your CRM and track your leads’ quality. Dive Deeper: How Remarketing Can Help Increase Conversions. Megethos is a paid media management and conversion rate optimization agency.

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

MAY 22, 2023

Sales and marketing (personalized recommendations): AI can analyze customer data and behavior to deliver personalized product recommendations, tailored marketing campaigns, and targeted advertisements, increasing customer engagement, satisfaction, and conversion rates.

Machine Learning 52

Machine Learning Conversion Rate Manufacturing Finance 52