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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. He said The Fresh Market video commerce is generating a 133% increase in conversion rates, 115% increase in average session length and 23% increase in click-through rates.

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Email And SMS to the Rescue. New Ecommerce Marketing Report Shows Brands’ Love for the Channels is Increasing

Martech Series

A conversion rate of 0.8% and a 6.34% click-to-conversion rate translated to a 12% increase in campaign orders. Sporting a conversion rate 2300% better than promotional campaigns, automated emails made up 31.5% year-over-year (YoY). of all email orders with only 1.8% of the total number of sends.

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Latest Customer Engagement Trends And Benchmarks From Southeast Asia

InMobi

Observing this trend, businesses across industries like E-commerce, Retail, Banking, Financial Services, Digital Entertainment (OTT), and Gaming have placed customer-centricity at the forefront of their business communication for the year 2021.

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Small But Mighty: How Small Businesses and Agencies Can Wield the Power of CTV

MNTN

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Let’s take a look at their conversation. While these may indeed still be forms of TV advertising in 2023, they don’t tell the whole story anymore. What does that actually mean?

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Social CRM Leader GoSky AI Completes Seed Funding Round Led by VC firm 500 Global

Martech Series

Over 90% Conversion Rates. Brands receive 2 times of conversational value and 5 times in profit. In 2021, GoSky AI in cooperation with its brand partners, tallied 11 million social users who interacted with brands amid several hundred million conversations. “Messenger delivers 3.5

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Audio Ads: Just a hype or here to stay?

Monetize More

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. This can lead to higher click-through rates and conversion rates for the publisher.

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2023 Predictions: Innovations In Immersive Tech To Watch

Martech Series

Among the key topics of conversation is immersive technology, and the many ways it is expected to impact business in both the short and long term. Those already leveraging 3D & AR are seeing meaningful results in KPIs such as time spent, conversions, and reductions in returns.” We are in an exciting time for mixed reality.