Adweek

JUNE 17, 2022

Last October, entertainment icon Queen Latifah teamed up with pharmaceutical brand Novo Nordisk for "It's Bigger Than Me," a campaign aiming to change the conversation surrounding obesity.

Pharmaceuticals 266

Pharmaceuticals Entertainment Conversion 266

Adweek

DECEMBER 20, 2022

On episode six of Touch of Truth, host Jackie Cooper sits down with lawyer, entertainment industry deal-maker, media advisor and venture investor Ken Hertz.

Entertainment 214

Entertainment Conversion Media 214

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion 85

Conversion Machine Learning Healthcare Education 85

Digiday

FEBRUARY 22, 2023

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. He said The Fresh Market video commerce is generating a 133% increase in conversion rates, 115% increase in average session length and 23% increase in click-through rates.

Conversion 87

Conversion Agency Fashion Retail 87

Exchange Wire

JUNE 15, 2022

Azerion, the digital entertainment and media platform and Cavai, the leading conversational advertising cloud, announce the launch of conversational in-stream video; a new and creative format designed to optimise engagement via the uniquely powerful combination of moving image and personalised [.].

Conversion 52

Conversion Entertainment Media Advertising 52

Digiday

JANUARY 23, 2023

Here are a few highlights from the conversation, which have been edited for length and clarity. Combating churn That’s been Netflix’s strategy this whole time about giving you a sense of volume.

Entertainment 65

Entertainment Conversion Marketing 65

Digiday

JANUARY 7, 2024

While CES 2024 will have dozens of sessions related to AI, there are also plenty of AI talks specifically about marketing, social media and entertainment. Senators Ben Ray Lujan, Jacky Rosen, and Cynthia Lummis — other conversations feature representatives from the Federal Trade Commission, U.S. government. Treasury Department.

Media 92

Media Electronics Marketing Entertainment 92

Martech Series

MARCH 6, 2023

Partnership between conversational AI technology company and innovative event provider will enhance engagement and entertainment for European audiences. CodeBaby is a company that offers interactive 3D animated avatars powered by conversational AI. CodeBaby, Inc.

Entertainment 81

Entertainment Conversion Audience Education 81

Digiday

NOVEMBER 11, 2022

They know exactly what their deliverables are; we ensure that all the information is brought to them in a digestible fashion, and will also handle all of the sort of B2B conversations that need to happen. And, of course, ventures are always going to be a part of the conversation. Can RTS support these efforts, too?

Entertainment 59

Entertainment Conversion Finance Fashion 59

Martech

OCTOBER 10, 2023

The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. Demand Gen can help you to discover new potential customers who may not be acquainted with your brand through the new Lookalike segments features.

Click Through Rate 112

Click Through Rate CPA Entertainment Audience 112

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? Landing page videos play a huge role in boosting conversions and engagement. Even written reviews can boost B2B conversions by up to 270%.

Marketing 231

Marketing Click Through Rate Conversion eCommerce 231

Martech Series

SEPTEMBER 15, 2022

Sendbird , the most proven conversations platform for mobile apps with over 250 million monthly active users, announced the public beta release of a powerful new product offering. By keeping livestream experiences within their mobile app, brands can now take back control of their customer experience and data.

Conversion 84

Conversion Education Entertainment MarTech 84

VideoWeek

MARCH 26, 2024

And it was definitely through an entertaining lens, with a bit of Channel 4 cheeky secret sauce on top.” “Entertaining audiences is as important in sustainability as it is across the board in advertising.” People don’t want to be preached to, they don’t want to be told how to live their lives.

Advertising 111

Advertising Entertainment Fashion Non-Profit 111

Martech Series

NOVEMBER 2, 2022

This includes programmatic ads that run on websites, streaming entertainment platforms, and in mobile apps. The enhanced attribution reports for programmatic media include metrics such as unique store visits, campaign lift, the number of ad exposures and advertising days needed to drive conversions, and estimated sales from conversions.

Advertising 82

Advertising Retail Conversion Entertainment 82

Martech Series

MARCH 1, 2023

“From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”

Public Relations 81

Public Relations Communications Conversion Entertainment 81

Martech

FEBRUARY 13, 2024

Media, entertainment, betting and tech brands led streaming advertisers This year there were more ways to watch the game on streaming than in previous years. Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar.

Marketing 122

Marketing Entertainment MarTech Media 122

Martech Series

SEPTEMBER 8, 2022

Consumers today are faced with a dazzling array of choices in video entertainment. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Conversely, 28% of consumers want ways to find new content fast and no providers viewed that as a priority.

Healthcare 90

Healthcare Entertainment Conversion MarTech 90

Martech Series

FEBRUARY 9, 2023

A conversion rate of 0.8% and a 6.34% click-to-conversion rate translated to a 12% increase in campaign orders. Sporting a conversion rate 2300% better than promotional campaigns, automated emails made up 31.5% year-over-year (YoY). Behavior-based automated messages continue to drive a disproportionate number of email orders.

eCommerce 87

eCommerce Conversion Rate Marketing Food 87

VideoWeek

JUNE 19, 2023

In this episode we speak to various industry luminaries and some of the VideoWeek Villa partners about what they think are the big conversation topics in Cannes this year.

Entertainment 52

Entertainment Conversion Media Advertising 52

Martech Series

SEPTEMBER 9, 2022

Their goal is to revolutionize how people experience social media, striving towards becoming the next stage of it, while creating an ecosystem with tokens, entertainment, and immersive experiences. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. ” – Igor ?

Healthcare 84

Healthcare Entertainment MarTech Media 84

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. By combining content data with Evergent’s existing household and user information, media and entertainment providers can improve the customer experience and drive more value from each individual relationship.

Healthcare 84

Healthcare Entertainment MarTech Conversion 84

Martech Series

OCTOBER 11, 2022

The new product suite provides entertainment professionals focused on creative development, production, business affairs and legal with critical data accessible through powerful tools to inform smarter decision-making. Marketing Technology News: Voxco Insights Launches Four New Features to Enhance Research Capabilities and Elevate CX.

Entertainment 63

Entertainment MarTech Conversion Media 63

Rob Campbell

OCTOBER 4, 2022

They said, “saw this, thought of you” This is what they saw … The problem was that after I read it, I wasn’t sure which person in the conversation I reminded them of – because frankly, it could be both. Which may have been their point.

Entertainment 60

Entertainment Conversion 60

Ad Monsters

MARCH 25, 2024

In a candid conversation, Josh Schenker, Chief Financial Officer and Head of Corporate Development at Aditude, shares insights on this acquisition, its impact on Aditude’s trajectory, and the future of ad tech. JS: Following our Series A funding in August, we had a strategy to make some key moves with strategic acquistions.

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Martech Series

SEPTEMBER 21, 2022

Access to new podcasts and the conversations occurring during them is a huge part of the power of audio for consumers. It is how many stay informed, entertained and connected with their favorite teams or athletes, from anywhere in the world.

Pop-Up 94

Pop-Up Entertainment Conversion MarTech 94

InMobi

AUGUST 9, 2013

25X increase in video views, a 7X increase in conversions, 9X increase in eCPMs Leading brands and app developers from across the world continue to use interstitials on our network and the results have consistently exceeded expectations. Conversely, for more engaging apps with longer app sessions, video interstitials deliver higher eCPMs.

Conversion 52

Conversion Mobile Ads Banner Rich Media 52

MNTN

APRIL 17, 2023

The United States of Devices Girges started the conversation by noting that we’re a nation of devices. Girges pointed out that CTV is dominating consumer attention, and replacing how we watch entertainment. This lets you track ad performance across channels in addition to measuring cross-channel conversion and qualified leads.

Marketing 52

Marketing Entertainment Conversion Advertising 52

Martech

SEPTEMBER 28, 2023

Generative AI uses large language models (LLM) trained on terabytes of data that allow us to enter simple, conversational requests or prompts to produce almost anything within seconds. However, the tools and analysis ChatGPT provides on your brand’s voice can help guide the conversation. Get MarTech! In your inbox.

SEO 127

SEO Conversion Healthcare Education 127

Martech Series

DECEMBER 6, 2022

Among the key topics of conversation is immersive technology, and the many ways it is expected to impact business in both the short and long term. Those already leveraging 3D & AR are seeing meaningful results in KPIs such as time spent, conversions, and reductions in returns.” We are in an exciting time for mixed reality.

Conversion 87

Conversion Retail Conversion Rate eCommerce 87

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Retail 102

Retail Media Entertainment Ad Tech 102

Digital Turbine

AUGUST 1, 2022

According to the Entertainment Software Association, 41% of gamers identify as female, as noted in the Ad Age article. What do mobile gamers look like? Past stereotypes may have included an image of a teenage boy playing games in a dark basement, but that is no longer the case.

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Martech

JUNE 15, 2023

Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc. Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Marketers can drive a number of engagement and conversion actions using advanced DOOH targeting in their campaigns.

Ad Targeting 118

Ad Targeting Demand Side Platform Impressions Audience 118

Martech Series

NOVEMBER 4, 2022

Based on the HYPERVSN Holographic Human solution, which runs on pre-recorded content, Digital Avatar takes it a step further by allowing real-time conversations with your customers, thanks to interactive AI capabilities and the scalable ‘human touch. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

Healthcare 78

Healthcare Entertainment MarTech Conversion 78

InMobi

JUNE 25, 2014

The best examples here come from news, entertainment, social, and weather apps that have begun integrating the InMobi Native Ads platform. Incidentally, InMobi is seeing a 5x increase in advertiser conversions, and a 6x increase in publisher monetization on average.

Conversion 52

Conversion Native Advertising Advertising Conversion Rate 52

MNTN

MAY 12, 2023

Connected TV in the News Almost Half of YouTube Viewership Happens on TV Screens Insider Intelligence YouTube’s fast growth has propelled the company from a digital-only platform, often left out of the conversation of broader entertainment and TV advertising, to a direct, major competitor with the world’s largest streaming services.

Entertainment 98

Entertainment Video Ads Conversion Advertising 98

InMobi

SEPTEMBER 15, 2021

Observing this trend, businesses across industries like E-commerce, Retail, Banking, Financial Services, Digital Entertainment (OTT), and Gaming have placed customer-centricity at the forefront of their business communication for the year 2021.

Conversion Rate 52

Conversion Rate Communications Click Through Rate Entertainment 52

Martech

MARCH 16, 2023

TransUnion claims that customers have reported a 40% reduction in duplicate CRM records and a 30% increase in conversions from higher-performing audiences. The expanded TruAudience line is available for marketers, media companies and tech providers. Why we care.

Marketing 83

Marketing Entertainment Audience Retail 83