Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

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Ad Monsters

MARCH 5, 2025

A fter GDPR was introduced in Europe, many companies started applying a global best practice approach to data privacy, choosing the highest standard as the default. As a result, they are developing tailored preference centers for different markets and integrating consent with their modern MarTech stack.

GDPR 66

GDPR Communications MarTech Marketing 66

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs ensure that consent management adheres to regulations like the GDPR and can adjust to other privacy laws like the CCPA.

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Martech

JANUARY 10, 2025

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. appeared first on MarTech. Email: Business email address Sign me up!

Shipping 133

Shipping Fashion Conversion Retail 133

Martech Series

DECEMBER 6, 2022

Enterprise-grade E2EE solution designed to ensure large-scale and on-demand private and secure communications. E2EE technology prevents any unauthorized third party from accessing users’ communication content. Spending on GDPR fines related to communication security and compliance risks rose 570% from $179M in 2020 to $1.2B

Communications 98

Communications GDPR Conversion MarTech 98

Martech

OCTOBER 11, 2024

Autonomous vehicles that process sensor data and make driving decisions in real-time using onboard computers without relying on constant communication with external systems. Evaluate what you already have You don’t necessarily need new martech or infrastructure. Identify where they can be enhanced by edge computing. Processing.

Machine Learning 70

Machine Learning Communications Retail Healthcare 70

Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. More touches, less personal.

Marketing 117

Marketing GDPR MarTech CPA 117

Martech

OCTOBER 12, 2021

Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Why this new focus on privacy? Click here to download!

Marketing 120

Marketing GDPR MarTech CPA 120

Martech Series

SEPTEMBER 13, 2022

Cloud-native platform simplifies, automates, and analyzes the transactional communication delivery process. SaaStr Annual 2022, Paris Deliver , the cloud-based document delivery service, announced the launch of the first programmatic communication delivery platform that handles both physical and digital transactional mail.

Communications 98

Communications GDPR MarTech Marketing 98

Martech

APRIL 1, 2024

The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. Get MarTech! The post Privacy plus personalization: The new frontier of digital advertising appeared first on MarTech. In your inbox.

Advertising 134

Advertising GDPR Clickbait Machine Learning 134

Martech

JANUARY 19, 2024

This update enables proper communication of consent signals, ensuring compliance with user choices and facilitating comprehensive measurement and modeling. Get MarTech! The post Google issues urgent steps for advertisers running campaigns in the EU appeared first on MarTech. In your inbox.

Advertising 106

Advertising Cookies GDPR Communications 106

Martech

OCTOBER 18, 2022

Legislation like the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR) can give users greater power over their data, but brands need to be prepared to quickly meet data subject access requests (DSAR). It’s imperative to establish a clear vision and definition of your martech stack.

Cookies 115

Cookies GDPR Communications MarTech 115

Martech Series

NOVEMBER 16, 2022

” Marketing Technology News: MarTech Interview with Brian Thomas, VP of Product and Design at Customer.io. As the only machine translation software company to be both GDPR-compliant and ISO 27001-certified, customers can benefit from the machine translation quality Language I/O offers with full data security.

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GDPR MarTech Communications Marketing 95

Martech Series

FEBRUARY 13, 2023

The company complies with today’s regulatory requirements, including General Data Protection Regulation (GDPR), Health Insurance Portability and Accountability Act (HIPAA), Sarbanes-Oxley, and Financial Industry Regulatory Authority (FINRA), among other modern global regulations.

Healthcare 98

Healthcare Finance Communications GDPR 98

Martech

FEBRUARY 3, 2022

This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. Why we care. Privacy and transparency are critical values for the ad industry and for digital citizens.

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GDPR Ad Space Communications MarTech 102

Martech

NOVEMBER 26, 2024

Adapting to new channels and communication modes. Security and compliance Evaluation questions Are all systems compliant with data protection laws (GDPR, CCPA, etc.)? The post 9 things to assess when auditing your CX tech appeared first on MarTech. Enhancing customer satisfaction and loyalty. Improving operational efficiency.

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GDPR ROI Communications MarTech 75

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. ” She added, “There was an ambition to build out a measurement and analytics martech team.” Learn more here.

Entertainment 116

Entertainment Marketing Data Management Platform Demand Side Platform 116

Martech Series

JUNE 15, 2022

The name Zerify emphasizes the company’s mission to ensure Zero-Trust for the most secure collaborative communications and that every participant is verified prior to entering a video conference. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel. Learn more at www.zerify.com.

Communications 98

Communications Healthcare GDPR MarTech 98

Martech Series

SEPTEMBER 28, 2022

Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Marketing Technology News: Finding the Communication Sweet Spot. The post Data Integration Platform Dataddo Launches First-Ever Free Plan with No Extraction Limits appeared first on MarTech Series. Yet only 26.5%

GDPR 98

GDPR MarTech Communications Marketing 98

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. These two vital tools are often inter-connected, which is why many of the biggest names in the martech space, including Adobe, Oracle, Salesforce and HubSpot, offer both tools.

Marketing 121

Marketing Communications MarTech ROI 121

Martech Series

DECEMBER 6, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. Scribble Data’s Enrich is architected with security and trust as first class considerations as evidenced by features such as code commit tagged pipelines, data anonymization, and GDPR record logging. SOC II is about process and organization.

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GDPR MarTech Communications Marketing 97

Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. Start building a data-driven martech stack. The post How marketers can build a data-driven stack appeared first on MarTech. Processing.Please wait.

Marketing 122

Marketing Data Management Platform Demand Side Platform MarTech 122

Martech Series

FEBRUARY 15, 2023

This innovative cloud-based platform provides GFI’s global partner network of MSPs and resellers with a revolutionary “single-pane-of-glass” solution to easily manage communications, security, and networks, all from one unified dashboard.

Machine Learning 98

Machine Learning GDPR MarTech Communications 98

Martech

APRIL 18, 2022

Three expert marketers talked about how to turn those challenges into opportunity during a panel recently at The MarTech Conference. “Trust is the keyword,” said Chris Wood, MarTech editor and the panel’s host. Challenge #3: Communicating with customers throughout the lifecycle. Click here to download!

MarTech 98

MarTech Communications Retail GDPR 98

Martech Series

JULY 1, 2022

For a marketer, this is the right time to know about zero-party data… Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow. With the guidelines from GDPR, CCPA, CASL, and Google phasing out the third-party cookies support by 2023, companies will have a hard time collecting customers’ data.

GDPR 98

GDPR Cookies MarTech Marketing 98

Martech

MARCH 14, 2024

Instead of just efficiency, focus on helpfulness, anticipating customer needs and providing proactive communication. This means implementing stronger cybersecurity measures for sensitive data, following regulations like GDPR and transparently communicating these practices to customers. Get MarTech! In your inbox.

Communications 128

Communications Healthcare GDPR MarTech 128

Martech

OCTOBER 10, 2023

GDPR and CCPA for consumer data privacy), and industry standards and regulations (e.g. This is where change management is incorporated into governance and where teams need to be particularly careful about how change occurs, as far as communication, documentation, and enforcement. Get MarTech! Improved compliance. In your inbox.

Communications 124

Communications Healthcare GDPR MarTech 124

Martech Series

OCTOBER 6, 2022

Overall the research clearly demonstrates the power intrinsic in-game advertising has in helping advertisers to effectively communicate with massive gaming audiences and achieve their campaign goals. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Learn more at [link].

Viewability 98

Viewability Audience Entertainment GDPR 98

Martech

SEPTEMBER 28, 2021

Pre-built connections to martech/ad tech platforms. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. Data onboarding.

Cookies 120

Cookies Mobile Ads GDPR Ad Tech 120

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

MARCH 4, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Are you GDPR and CCPA compliant? The post 19 questions to ask customer journey analytics vendors during the demo appeared first on MarTech.

Machine Learning 98

Machine Learning GDPR Search Advertising MarTech 98

Martech

JANUARY 22, 2024

This feature not only streamlines communication, but also strengthens professional relationships by making interactions more engaging and personable. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! Learn more about reminder email customization. In your inbox.

Banner 107

Banner eCommerce Cookies MarTech 107

Martech

MARCH 22, 2022

The effects of both events wouldn’t be felt in the wider world for a couple of decades, but there’s no doubt about their impact in ushering in email both for personal communications and for commercial impact. 1 channel for consumer communications from brands, with social media a distant second. Email drives brand equity.

Marketing 122

Marketing Communications ROI Audience 122

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. appeared first on MarTech Series. Consumer data privacy concerns are ongoing.

Cookies 105

Cookies Marketing Advertising GDPR 105

Clearcode

JANUARY 19, 2022

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. Real-time communication sessions, live-stream announcements, setting up online events are major points customers tend to appreciate. Web Advertising.

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Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Get MarTech!

Conversion Rate 124

Conversion Rate Cookies A/B Testing MarTech 124

Martech

JANUARY 13, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Mobile to communicate with customers using mobile devices. The post A marketer’s 2022 guide to Marketo: What it does today appeared first on MarTech.

ROI 126

ROI Machine Learning Conversion Rate Healthcare 126