Digital Turbine

DECEMBER 6, 2023

Therefore we wanted to become early adopters of GDPR and the TCF2.0 The main reason for fluctuations in the opt-in rate comes from the communication style to users. We tested multiple different scenarios before landing on the communication style that works best for us. Were there other factors that you considered?

GDPR 52

GDPR Communications Audience Advertising 52

Martech

OCTOBER 18, 2022

Legislation like the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR) can give users greater power over their data, but brands need to be prepared to quickly meet data subject access requests (DSAR). While the ethics behind collecting user data is universally shifting (i.e.,

Cookies 114

Cookies GDPR Communications Information Technology 114

YieldBird

FEBRUARY 27, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. These regulations have heightened user awareness and control over their personal data, leading to a significant impact on programmatic advertising models.

Header Bidding 52

Header Bidding Non-Profit GDPR Communications 52

Admixer

MAY 22, 2019

The meetup is devoted to best practices of reaching target audiences within GDPR regulations. With the continued growth in programmatic from one side and GDPR coming into force from the other, advertisers and publishers experience new challenges in using data for building effective communication with their […].

GDPR 52

GDPR Communications Audience Advertising 52

Martech

FEBRUARY 3, 2022

This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. Why we care. Privacy and transparency are critical values for the ad industry and for digital citizens.

GDPR 102

GDPR Ad Space Communications MarTech 102

Martech Series

FEBRUARY 13, 2023

The company complies with today’s regulatory requirements, including General Data Protection Regulation (GDPR), Health Insurance Portability and Accountability Act (HIPAA), Sarbanes-Oxley, and Financial Industry Regulatory Authority (FINRA), among other modern global regulations.

Healthcare 80

Healthcare Finance GDPR Communications 80

Martech Series

JUNE 15, 2022

The name Zerify emphasizes the company’s mission to ensure Zero-Trust for the most secure collaborative communications and that every participant is verified prior to entering a video conference. Learn more at www.zerify.com. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

Communications 85

Communications GDPR Healthcare MarTech 85

Martech Series

NOVEMBER 16, 2022

As the only machine translation software company to be both GDPR-compliant and ISO 27001-certified, customers can benefit from the machine translation quality Language I/O offers with full data security. ” Marketing Technology News: The Impact of Artificial Intelligence on Maximizing the Effectiveness of Influencer Marketing.

GDPR 72

GDPR MarTech Communications Marketing 72

Media Math

OCTOBER 3, 2022

This Part 2 is focused on EU GDPR requirements and most importantly international data transfer requirements. . GDPR & E-Privacy . Following the UK’s exit from the European Union, the UK Government has transposed the GDPR into UK national law (thereby creating the “UK GDPR”). We will see. .

GDPR 52

GDPR Advertising Cookies Electronics 52

Martech

OCTOBER 21, 2021

During the pandemic, in-person events and meetings went virtual, and customer interactions became much more dependent on digital communications. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. More touches, less personal.

Marketing 117

Marketing GDPR CPA MarTech 117

Martech

MARCH 14, 2024

Instead of just efficiency, focus on helpfulness, anticipating customer needs and providing proactive communication. This means implementing stronger cybersecurity measures for sensitive data, following regulations like GDPR and transparently communicating these practices to customers.

Communications 126

Communications GDPR Healthcare MarTech 126

Martech Series

SEPTEMBER 28, 2022

Marketing Technology News: Finding the Communication Sweet Spot. The platform is SOC 2 Type II certified and compliant with all major data privacy laws around the globe, including ISO 27001, GDPR for Europe, CCPA and HIPAA in the US, LGPD for Brazil, POPIA for South Africa, and more.

GDPR 81

GDPR MarTech Communications Marketing 81

Martech Series

DECEMBER 6, 2022

Scribble Data’s Enrich is architected with security and trust as first class considerations as evidenced by features such as code commit tagged pipelines, data anonymization, and GDPR record logging. ” The post Scribble Data Earns SOC 2 Type II Compliance Certification appeared first on MarTech Series.

GDPR 78

GDPR Communications MarTech Marketing 78

Digiday

FEBRUARY 8, 2023

Meanwhile, Europe’s General Data Protection Regulation (GDPR) continues to crack down on privacy violations. The European Commission will soon require EU nations to share GDPR investigations and actions taken on them every two months to step up enforcement. million to more than $420 million.

Agency 67

Agency Media GDPR Pharmaceuticals 67

Martech

OCTOBER 10, 2023

GDPR and CCPA for consumer data privacy), and industry standards and regulations (e.g. This is where change management is incorporated into governance and where teams need to be particularly careful about how change occurs, as far as communication, documentation, and enforcement. Improved compliance.

Communications 124

Communications GDPR Healthcare MarTech 124

Media Math

FEBRUARY 21, 2023

In January this year, the Belgian APD surprisingly “validated” the IAB’s compliance plan to remedy deficiencies in the TCF’s alignment with GDPR. There remain however fundamental open points such as the IAB’s regulatory standing under GDPR in administering the TCF. Good news, yes – and you can read our blog post on the topic here.

GDPR 52

GDPR Communications Marketing 52

Media Math

FEBRUARY 21, 2023

In January this year, the Belgian APD surprisingly “validated” the IAB’s compliance plan to remedy deficiencies in the TCF’s alignment with GDPR. There remain however fundamental open points such as the IAB’s regulatory standing under GDPR in administering the TCF. Good news, yes – and you can read our blog post on the topic here.

GDPR 52

GDPR Communications Marketing 52

VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising 98

Advertising GDPR Banner Healthcare 98

Martech

APRIL 18, 2022

Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Challenge #3: Communicating with customers throughout the lifecycle. As in any good relationship, a marketer for a brand needs to communicate well and often. Click here to download!

Retail 98

Retail Communications MarTech GDPR 98

Martech Series

JULY 1, 2022

With the guidelines from GDPR, CCPA, CASL, and Google phasing out the third-party cookies support by 2023, companies will have a hard time collecting customers’ data. The brand offers options to its users to choose from what type of communication they want to receive from the brand. What is Zero-party Data? Social Media.

GDPR 82

GDPR Cookies MarTech Audience 82

Digiday

FEBRUARY 19, 2023

Part of it is having our own central team – the first thing that we did here was we had a privacy champions network from GDPR,” she said. “We will have something equivalent to GDPR? Many client conversations today revolve around California’s rules, focusing on operations and solutions as the landscape changes.

Media 66

Media GDPR Conversion Ad Tech 66

Basis

JULY 11, 2022

In response to consumer demand for data privacy, legislators have passed digital advertising regulations like the EU’s GDPR and California’s Consumer Privacy Act, which aim to protect consumers from the unethical or unconsented use of their data. Sounds… not great, right ? Frankly, we’re getting bored just thinking about it.

GDPR 83

GDPR Communications Agency Education 83

Martech

NOVEMBER 8, 2021

The advent of privacy regulations such as GDPR and CCPA has encouraged companies to increase data collection transparency, building more trust among customers. Yet the amount of information marketers and brands use is limited.

Entertainment 112

Entertainment Marketing Data Management Platform Demand Side Platform 112

Basis

NOVEMBER 15, 2022

In the wake of privacy-minded regulations such as CCPA and GDPR, and with Google now (supposedly) deprecating third-party cookies in Chrome in 2024 , first-party data looks increasingly central to supporting a vibrant digital media advertising strategy. Prepare your data infrastructure. Don’t rush your targeting strategies.

Marketing 71

Marketing Communications GDPR Cookies 71

Ad Monsters

MARCH 23, 2023

Stay up-to-date with regulations: Our solution ensures publishers remain current with data privacy regulations and comply with relevant laws, such as GDPR and CCPA. It allows users to view and edit their data and provides a straightforward process for requesting the deletion of their data.

Advertising 85

Advertising GDPR Click Through Rate Audience 85

Martech

MARCH 4, 2022

Are you GDPR and CCPA compliant? Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path. Can the tool identify anonymous interactions and match them to the correct profile?

Machine Learning 98

Machine Learning GDPR Search Advertising MarTech 98

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Basis

AUGUST 29, 2023

Prepare Your Data Infrastructure In light of privacy-minded regulations such as CCPA, CPRA , and GDPR, and with the rapid approach of the cookieless future , first-party data is becoming increasingly central to supporting a vibrant digital media advertising strategy.

Marketing 71

Marketing Communications GDPR Audience 71

Martech Series

OCTOBER 6, 2022

Overall the research clearly demonstrates the power intrinsic in-game advertising has in helping advertisers to effectively communicate with massive gaming audiences and achieve their campaign goals. Lumen’s eye-tracking panels are recruited to be nationally representative and fully GDPR compliant. Learn more at [link].

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech

AUGUST 23, 2023

Regulatory changes Data privacy regulations like GDPR and CCPA have necessitated reevaluating marketing strategies. Their email marketing tool could have communicated more effectively with their customer relationship management (CRM) system, leading to disjointed customer communication. Furthermore, integration issues arose.

MarTech 98

MarTech ROI GDPR Communications 98

Martech

MARCH 15, 2022

They reduce the need for constant back and forth communication between advertisers and publishers, increasing the efficiency of the ad buying process. On the other hand, marketing implies the communication of products and services with identifiable prospects and consumers. This is in keeping with GDPR. Contextual ad targeting.

First-Party Cookies 125

First-Party Cookies Cookies Impressions Ad Exchange 125

InMobi

SEPTEMBER 27, 2020

vendor, will allow publishers to seamlessly streamline the user consent communication with downstream partners. This has been implemented in two parts: Our latest SDK establishes a communication channel with all leading CMPs and works to transfer the user consent signals (also referred to as TCF strings) across the supply chain.

Demand Side Platform 52

Demand Side Platform GDPR Communications Agency 52

SODP

SEPTEMBER 12, 2019

Our post-GDPR world has eroded trust and heightened standards – making the process of vetting partners and understanding data provenance an almost herculean task. Lotame PDX makes finding and selling high-quality audiences easier than ever through: Direct Connections – Longstanding trusted relationships need 1:1 communication.

GDPR 52

GDPR Audience Communications Advertising 52

Automatad Inc.

DECEMBER 23, 2022

CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data. CPRA adopts certain concepts from the GDPR, such as storage limitations, data minimization, and purpose limitations, which previously were missing in the CCPA.

GDPR 52

GDPR Non-Profit Ad Tech Advertising 52

Clearcode

JULY 27, 2022

Content personalization: A SCV allows you to personalize communication sent to your clients. You can prepare emails with their name and other personalized information and communicate with them through their preferred communication channels. Below are the most popular use cases of a SCV. in one place.

Communications 52

Communications Finance GDPR MarTech 52

Martech Series

JULY 13, 2022

and the EU must comply with the European Union’s GDPR as well as the California Consumer Privacy Act (CCPA) in the United States. By ensuring that the technology enhances the customer experience and communicating clearly about how that technology will use shared data, marketers can create more trust and stronger relationships with customers.

Cookies 97

Cookies Marketing Advertising GDPR 97

Martech

OCTOBER 11, 2022

Cookies are a way for your computer to remember where you’ve been and what you’ve done on a site and to communicate that back to the site. When the European Union’s General Data Protection Regulation (GDPR) took effect in 2018, it kicked off a shift in the way third-party cookies are treated. Why is that?

Agency 101

Agency Cookies Marketing First-Party Cookies 101