Remove category programming-development
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The false allure of B2B intent data

Martech

Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side.

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Example: Creating a Niche for Ad Agency New Business

Fuel Lines

The agency is located in the heart of automotive country and they have a lot of work in this category. There are hundreds of prospects in this category within an hours drive of the agency. Ernie is willing to focus on such a narrow category because his niche blog lives offsite. Connect with Ernie: Twitter. Facebook. ?Email

Agency 254
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Cvent Wins Multiple Industry Awards Highlighting Company’s Best-in-Class Technology

Martech Series

The product-focused accolades celebrate Cvent’s unwavering commitment to developing best-in-class technology that powers more engaging and impactful in-person, virtual, and hybrid events. The Cvent Attendee Hub received the Platinum honor in the Virtual Event Platform category at the 12th annual Global EventEx Awards.

MarTech 115
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Clarus Commerce Wins Two Awards at 2022 Loyalty360 Expo

Martech Series

The Loyalty360 Best In Class recognizes top Loyalty360 members across 10 categories for excellence in customer loyalty. Marketing Technology News: mPhase Appoints Project Development Expert Tom Fore as Chief Operating Officer. It’s great to see Clarus’ continued commitment to customer loyalty and customer experience pay off.

MarTech 80
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What’s new and what’s working, in B2B channel partner marketing

Martech

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Marketing 110
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Progress Earns Multiple Awards and Recognitions in the Second Half of 2022

Martech Series

Progress , the trusted provider of application development and infrastructure software, announced that it has earned more than 10 recognitions from industry leaders in the second half of 2022 for its employee engagement and corporate social responsibility (CSR) initiatives–bringing the total accolades to nearly 30 this year.

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Quadient Recognized for its Corporate Social Responsibility Program with a 2022 Tech Cares Award from TrustRadius

Martech Series

Quadient Recognized for its Corporate Social Responsibility Program with a 2022 Tech Cares Award from TrustRadius. This third-annual award celebrates companies that have gone above and beyond to provide impactful corporate social responsibility (CSR) programs for their employees and surrounding communities.

MarTech 72