Martech Series

SEPTEMBER 29, 2022

By analyzing usage patterns from a pool of nearly 6,000 customers, Snowflake identified six technology categories that organizations consider when building their marketing data stacks. These categories include: Analytics. Marketing Technology News: UK Startup Hadean Raises a $30M Series A to Power The Metaverse.

Marketing 89

Marketing Machine Learning MarTech 89

Martech Series

SEPTEMBER 19, 2022

Compared with monotonous categories and dispersed features of current DAO tools on the market, MetaDAO integrates a number of composable and accessible DAO tools, facilitating users to establish multi-level, standardized DAO structures while meeting their needs in interaction, incentive coordination, community governance, etc.

Communications 82

Communications ROI MarTech Marketing 82

Martech Series

JANUARY 12, 2023

First-of-its-Kind AI Platform Honored as a Tech Stack Award Winner in the PR Software and Services Category. The awards also recognize innovation in a wide range of categories essential to the future development and direction of the public relations profession.

Public Relations 82

Public Relations Marketing Communications Impressions 82

Digiday

DECEMBER 15, 2022

McDonald’s and Spotify earned a win for Best Use of Data, the category with the highest number of entries, for its campaign driving awareness of McAuto locations — the restaurant’s drive-thru service — throughout Spain. In the new Best Emerging Tech Campaign category, MG OMD, TBWA and Nissan claimed the award for their metaverse experience.

Advertising 69

Advertising Marketing Native Advertising Impressions 69

Martech

MAY 31, 2022

HypeAuditor sorts the NFT accounts into the following five categories: Influencers and celebrities. Read next: Metaverse marketers favor virtual reality over NFTs. Over 900 million followers for those accounts. Over 100,000 posts monthly using the hashtag #NFT. Who is running these accounts? Digital creators of NFTs. NFT collections.

Affiliates 106

Affiliates MarTech Marketing 106

Martech Series

OCTOBER 26, 2022

In short, Axelar is one of the early adopters of Polygon Supernets which will expand the interoperability of Polygon Supernets — high-performance app-specific chains that can be optimized for a dApp or a category of dApps. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva. “As

Communications 82

Communications Entertainment MarTech Marketing 82

Martech Series

DECEMBER 29, 2022

In addition, Spectra StorCycle, the company’s storage lifecycle management software, was recognized in storage and application software award categories for its performance, innovation, ease of integration, functionality and value. Marketing Technology News: Metappfactory Launches as Leading Metaverse Development Company.

Entertainment 81

Entertainment Manufacturing Media Impressions 81

Martech Series

AUGUST 23, 2022

Marketing Technology News: Cavrnus, The Ultimate Metaverse Builder Platform, New Release Pushes the Limits of Creation. Special projects editor Eric Hagerman noted, “A strength runs through America’s small businesses that defies the forces twisting our economy into such weird knots.”.

eCommerce 91

eCommerce Ad Tech MarTech Agency 91

Martech Series

OCTOBER 4, 2022

Act-On also helped businesses succeed, earning the rank of Best Estimated ROI ( return on investment) product in the enterprise category. Marketing Technology News: UK Startup Hadean Raises a $30M Series A to Power The Metaverse. Notable categories across the board included: Leader | Fall 2022. Leader | Mid-Market.

Marketing 96

Marketing MarTech ROI Communications 96

Martech

DECEMBER 21, 2022

Among category channels, B2B (20.8% Also, all this means marketers are feeling far less adventurous: Only 26% said they will be significantly focusing on Web3 (including metaverse, NFTs, etc.) The overall ad spend is projected to be up 5.9%, according to the IAB’s “2023 Outlook Survey.” Source: IAB 2023 Outlook Survey.

Marketing 97

Marketing Retail Cookies MarTech 97

Martech Series

FEBRUARY 13, 2023

The strategic sale strengthens Terakeet’s category leadership and drives future growth and innovation Terakeet, the preferred marketing technology partner for Fortune 500 brands, announced the sale of its influencer marketing technology platform Perlu to CJ, a global leader in performance marketing and division of Publicis Groupe.

Marketing 83

Marketing Affiliates MarTech Audience 83

Digiday

JULY 31, 2022

MTV announced a new “Best Metaverse Performance” category for its 2022 Video Music Award. The move marks the continued shift of pop culture into the metaverse. The deal includes Amobee’s omnichannel DSP platform and will help Tremor expand globally.

Finance 69

Finance Entertainment Ad Tech Agency 69

Digiday

NOVEMBER 27, 2022

When you first land in Dentsu’s newly-built metaverse campus in a virtual reality outer space, it can feel like you’re in “Fortnite.” Instead, they can test out retail concepts or build showrooms in the metaverse that will be accessible through virtually reality devices or any online mobile and desktop devices.

Media 68

Media Retail Education Marketing 68

Martech Series

AUGUST 21, 2022

Qualtrics , the leader and creator of the experience management (XM) category, announced that SAP Chief Operating Officer for Customer Success Robin Manherz has joined the company’s Board of Directors. Marketing Technology News: Cavrnus, The Ultimate Metaverse Builder Platform, New Release Pushes the Limits of Creation.

Finance 52

Finance MarTech Marketing 52

Martech Series

DECEMBER 11, 2022

Magazine’s Best in Business Award 2022 for the Blockchain category. Renowned for its web development platform specializing in blockchain innovation and Web 3.0 integration solutions to help companies succeed in the meta economy. Mozverse is pleased to announce it has been named as a winner of the Inc.

Entertainment 81

Entertainment MarTech Marketing 81

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. Anzu is the most advanced in-game ad solution for mobile, PC, console, and gaming metaverses.

Viewability 87

Viewability Audience Entertainment GDPR 87

Digiday

SEPTEMBER 21, 2022

Advertisers, in particular, are doubling down on Web3, the metaverse [and] all that good stuff.”. The rest comes from a mix of sponsored content and the Decrypt Studios business, which ranges from creating NFT drops and custom digital fine art for clients to building both temporary events and permanent fixtures for brands in the metaverse.

Advertising 65

Advertising Public Relations Education Display Advertising 65

Basis

DECEMBER 16, 2022

5) Advertising Opportunities in the Metaverse. Metaverse”: it was so close to being the Oxford English Dictionary’s word of the year, but in the end, it just wasn’t a match for “goblin mode”. Maybe next year, metaverse! 7) Why Audio is Digital Advertising’s Fastest Growing Category.

Cookies 52

Cookies Advertising Media Marketing 52

Martech Series

JULY 18, 2022

The Metaverse has great potential to become the new third channel for retail, giving fast-growing online businesses the opportunity to innovate now on how they deliver shopping experiences and drive revenue for what’s to come”. Categories this year are: Design, Innovation, Emerging Brand and Global Strategy. CST on July 29.

eCommerce 81

eCommerce Marketing Retail Food 81

Basis

SEPTEMBER 8, 2022

Also of interest: For the third year in a row, consumers reported favoring “real world” marketing over metaverse messaging. . Why Audio is Digital Advertising’s Fastest Growing Category [:08] . Speaking of Spotify, the digital audio category in general is booming so hard you might want to buy some earplugs.

Marketing 52

Marketing Fashion Ad Tech Media 52

Basis

JUNE 16, 2022

The new standardizations could have huge implications for the growing in-game ad opportunity (not to mention the metaverse …). This year, B2B is getting some ‘richly deserved’ recognition with the addition of a B2B category at the Cannes Lions International Festival of Creativity. —. Sign up for the Basis Scout newsletter !

Marketing 68

Marketing Agency Advertising Media 68

Martech

MARCH 1, 2022

Read next: What does the Metaverse mean to marketers and consumers? NFT category-specific college sports marketing sponsorship with LEARFIELD partner institutions. ? Both NFTs and college gear are sources of identification and personal pride to the collector, and mean little to those on the outside looking in. Partner universities.

Media 104

Media Marketing MarTech 104

Martech Series

JANUARY 3, 2023

With merchandise across 29 major categories and over 250 sub-categories to choose from, Temu offers a wide array of products for most needs and wants at the best prices anywhere. Marketing Technology News: Metappfactory Launches as Leading Metaverse Development Company.

Manufacturing 76

Manufacturing MarTech Marketing 76

Digiday

NOVEMBER 16, 2022

After all, over a third of gamers are interested in purchasing, trading or earning cryptocurrencies within the metaverse, according to Globant’s Metaverse Awareness Survey in July 2022. Optics are going to be different in each industry,” said Jason Chung, director of esports and gaming at New York University.

Communications 70

Communications Media Marketing 70

Martech Series

JULY 10, 2022

Marketing Technology News: 80% Of People Feel More Included in the Metaverse Than in Real Life. The post KnowBe4 Has Been Named the #1 Leader in the G2 Grid Summer 2022 Report in Two Categories appeared first on MarTech Series.

MarTech 79

MarTech Marketing 79

Martech Series

FEBRUARY 10, 2023

Cylogy has announced that Stephanie Petrusha, Cylogy’s Head of Technology, has been named a Sitecore Most Valuable Professional (Sitecore MVP) in the Professional Ambassador category by Sitecore, a global leader in digital experience management and marketing technology platforms.

MarTech 84

MarTech Impressions Marketing 84

Digiday

NOVEMBER 15, 2022

In the new Best Use of Audio category, Cancer Research UK earned a nomination for its Race for Life campaign. Redefine Meat secured nominations in several categories for its European launch, including Best Use of Video. Best Campaign Pivot Brandfirm the7stars: Gala Bingo. Best Community Management Strategy Wilderness Agency.

Advertising 69

Advertising Marketing Fashion Entertainment 69

Martech Series

OCTOBER 28, 2022

Marketing Technology News: Mext B2B Metaverse announces Suppliers Day To Explore the Suppliers Trends and Innovations in 2022. We are extremely pleased to continually earn top scores from our customers in these critical categories,” said Michael Cotoia, Chief Executive Officer, TechTarget.

Marketing 88

Marketing ROI MarTech 88

Martech Series

JANUARY 5, 2023

Marketing Technology News: Apostle Launches New Marketing Category to Help Organizations Grow. We’ve also seen similar trends across our platform, and look forward to seeing more utilities unfold alongside the progression of Web3 and the metaverse.”.

Real Estate 76

Real Estate MarTech Marketing 76

Chief Martech

DECEMBER 7, 2022

We also used this enriched data in aggregate to analyze several fascinating patterns across the martech industry, such as the differences between average age, average rating, average size, and average adoption rate of the 49 martech categories. I think you’ll find the results of that analysis as interesting as we did.

MarTech 70

MarTech Marketing 70

Martech Series

JUNE 16, 2022

Marketing Technology News: Screena Releases the 1ST Movie Set in the Sandbox, Announces Its Plan to Build a Metaverse…. PMG’s innovative process intersects human psychology, risk management, and personality traits with behavioural variables across life stages and demographic categories,” said Shah Usama Javed, Product Manager, CEM. “By

Communications 93

Communications MarTech Marketing 93

Digiday

OCTOBER 19, 2022

Meanwhile, others are designating roles that focus on maintaining the highest converting categories while other staffers are tasked with experimental platforms and product categories to increase content output. The making of a monetization team. BuzzFeed Inc.

Affiliates 64

Affiliates Shipping Conversion Media 64

Clearcode

JULY 3, 2023

Companies and agencies are increasingly paying attention to the possibilities of in-game advertising within the metaverse. In this video interview, Michael Sweeney , Head of Marketing at Clearcode , asked Ann Hand , Chairman & CEO of Super League Gaming , a series of questions about advertising in the metaverse.

Advertising 52

Advertising Pop-Up Banner Audience 52

Digiday

OCTOBER 19, 2022

Bearing that recent history in mind, Digiday’s first annual media agency report examines the current and future state of media agencies from the perspective of client spending (within media channels and by client categories), and from agencies’ own investments in staffing and practice areas. Both categories also cut spending.

Agency 68

Agency Media Retail Entertainment 68

Digiday

DECEMBER 7, 2022

Engelgau, a longtime Acxiom veteran who took over as CEO in early 2020, caught up with Digiday to talk about what’s brought about the rise of retail media networks, how Acxiom will harness the information consumers in the metaverse generate, and the need for marketers to focus on connecting their internal data to be more effective.

Ad network 68

Ad network Retail Audience Conversion 68

InMobi

FEBRUARY 21, 2022

Consumers are now buying across a wider range of categories, providing incentives for industries across verticals to emphasize m-commerce. The new-age digital shopper: The pandemic has been a catalyst for existing digital users to adopt new online services and increase their frequency of use and spending. Download the handbook now.

Marketing 52

Marketing Education ROI Cookies 52

Martech

MAY 3, 2023

And the prize goes to… Here are the winners in each of five categories. ” Dig deeper: Metaverse, Web 3.0 . “In this society, it’s really hard to determine how fast those ideas could become (reality),” he told us. In this future, it is all connected; they can share, they can transform data.

Education 117

Education Communications Marketing MarTech 117