Martech Series

SEPTEMBER 15, 2022

Leaders with AECOM, Hitachi Vantara, Liberty Mutual Insurance, L&T Infotech and Twitter named winners in five award categories. Women leaders and influencers are changing the culture of business and the impact of digital technology with their talent and accomplishments”.

Machine Learning 81

Machine Learning Impressions MarTech Marketing 81

Martech Series

JANUARY 4, 2023

Industry-leading Provider of eCommerce Data and Content Optimization Bolsters Leadership Team with CEO Experienced in Growing and Managing Large Technology Companies. “In partnering with our customers and team, I look forward to scaling Syndigo with a strong focus on customer centricity, product innovation, and world-class talent.

eCommerce 77

eCommerce Retail MarTech Marketing 77

Martech Series

JULY 18, 2022

Long-time Merkle veteran bolsters Actable’s leadership team and primacy in the customer data acceleration category. Howard brings over two decades of experience in solutions architecture, digital transformation, and data-driven consulting, and is a recognized thought-leader in the data driven marketing category.

MarTech 70

MarTech Impressions Marketing Media 70

Digiday

MARCH 14, 2023

For example, Victoria Bishara de Leon, director of content marketing at LiveIntent, is a finalist for Digiday Future Leader in the Technology Provider category. It takes a confident leader to work with the biggest names in music, but that’s what Sara Schoch does as a music brand partnerships executive at United Talent Agency.

Retail 66

Retail Education Public Relations Food 66

Martech Series

JULY 1, 2022

Hansen will join Amplitude’s executive leadership team and report to Spenser Skates, Amplitude’s CEO and Co-founder. Thomas brings decades of world-class leadership, operational excellence, and proven talent to Amplitude, and he’ll play a crucial role in helping us capture the opportunity ahead.

MarTech 82

MarTech Marketing 82

Martech Series

SEPTEMBER 30, 2022

For the last five years, he was Chief Revenue Officer at dynamic CTV and all-screen video solutions company Tremor Video – where he led a team of 120+ talents and focused on driving overall growth and creating shareholder value for investors. Marketing Technology News: Finding the Communication Sweet Spot.

MarTech 79

MarTech Entertainment Communications Media 79

PubMatic

MAY 19, 2022

Sue, our senior director of marketing research, is being honored in the “Data Demystifier” category. Alena, a senior director of product marketing, is being honored in the “Programmatic Storytelling” category, which is a perfect description of her talents.

Ad Tech 67

Ad Tech Media Marketing Cookies 67

Digiday

OCTOBER 4, 2022

The American Association of Advertising Agencies president and CEO Marla Kaplowitz has been preaching preparedness with constituent agencies, media and otherwise — from how to retain talent to honing their financial acumen. What challenges are agencies facing on the talent side?

Agency 68

Agency Finance Media Marketing 68

Martech Series

JANUARY 24, 2023

Bryce Hein joins as CMO to lead next stage of growth as company extends its leadership in cloud security Sysdig Inc., Bryce, who has deep expertise spearheading category creation and transforming brands, joins Sysdig as the company builds on a monumental year and prepares for its next stage of growth. “By

Marketing 82

Marketing MarTech Impressions 82

Martech Series

JULY 20, 2022

Pega received the highest possible scores across all of DEI’s evaluation categories – including culture & leadership, enterprise-wide access, employment practices, and community engagement – resulting in the highest possible score of 100 and the distinction of “Best Place to Work for Disability Inclusion.”

MarTech 63

MarTech Marketing 63

Chief Martech

JUNE 13, 2022

But still, that’s impressive, and speaks to the incredible growth and demand for talent in this field. And while leadership roles in this space are approaching a more balanced distribution, they still skewed 56% to men and only 42% to women. Overall, salaries grew 23% since the last time we surveyed them in 2019.

MarTech 124

MarTech Marketing Impressions Audience 124

Digiday

NOVEMBER 6, 2022

That assertion should surprise precisely no one, but a roundup of publishers’ diversity profiles — based on self-reported breakdowns of the makeup of their staff, including leadership, manager-level positions and new hires — reveals that nearly all of the companies included are mostly white. last year, up from 30% in 2020. 11% Asian.

Media 69

Media Audience 69

Martech Series

JANUARY 23, 2023

Mediaocean, the mission-critical platform for omnichannel advertising, was named again to the Ad Age Best Places to Work for 2023 in the advertising technology category. “At Mediaocean, we foster a collaborative environment centered on inclusivity, accountability, and growth.

Ad Tech 79

Ad Tech MarTech Agency Marketing 79

Martech Series

SEPTEMBER 1, 2022

Joe is the latest addition to our talented and seasoned management team as we continue to expand internationally and complete the transformation of Dialpad from category disruptor to global market leader,” said Walker. Marketing Technology News: Data Complexity Untangled by Rowbot.io and Geeq’s Newly Announced Strategic Partnership.

Communications 72

Communications Finance MarTech Marketing 72

Fuel Lines

JUNE 4, 2014

In addition, given the scope of Viking’s business, they were also prohibited from working with a host of within the home category such as cookware, cutlery, small electrics, grills and even cabinetry. When Viking was a client, Chris’ agency wasn’t able to work with other appliance brands because of a conflict of interest.

Agency 276

Agency Impressions Manufacturing Communications 276

Martech Series

JULY 6, 2022

“With his leadership, we will raise the bar providing clients with transparent analytics. He has provided expert guidance to many large and growing brands in a wide variety of categories including ecommerce, automotive, beauty, retail and financial services. to attract a larger, widely skilled, and diverse talent pool.

eCommerce 69

eCommerce MarTech Cookies Retail 69

AdvertiseMint

SEPTEMBER 9, 2023

Judges review entries across different categories to choose which campaigns or content deserve trophies. Talent recruitment – Top creatives flock to the agencies with the most awards. Industry leadership – Award winners gain visibility, allowing them to speak at conferences, judge awards, teach classes, and write books.

Advertising 52

Advertising Marketing Agency ROI 52

Martech Series

NOVEMBER 9, 2022

.” The new report, issued last month, assessed 47 startups primarily on core capabilities and market impact, looking specifically at domain focus, market buzz, product capabilities, and human capital (talent and leadership). Life Sciences Commercial Analytics & AI Trailblazers.”.

Pharmaceuticals 52

Pharmaceuticals Healthcare ROI MarTech 52

Martech Series

NOVEMBER 2, 2022

“Data intelligence is a high-growth market and Satyen and his talented team have built a leading platform trusted by enterprises worldwide. We’re excited to lead Alation’s Series E round and support the company as it continues its impressive business growth, product innovation, and market leadership.”.

Finance 96

Finance MarTech Marketing ROI 96

Martech Series

DECEMBER 13, 2022

The firm partners with founders and management teams to scale their businesses by prioritizing organic growth levers in product leadership, go-to-market acceleration, and growth culture. Sumeru provides growth capital, scaling partnership, and operating expertise to leading enterprise software companies. Sumeru’s recently closed Fund IV–a $1.3

Marketing 88

Marketing MarTech ROI Advertising 88

Martech

OCTOBER 20, 2022

“Gartner recently stated 26% of enterprise marketing budgets are being allocated toward martech,” said Brinker, “You need talented people to implement and harness all that technology, and there’s a lot of room for specialization.” Brinker says the vast majority of marketing technologists fall into this category.

MarTech 101

MarTech Marketing Shipping Conversion 101

Digiday

JULY 7, 2022

There’s a whole generation of talent that doesn’t really know how to do brand marketing and make an emotional connection with a brand.”. Perko said he hopes to expand into new client categories, including quick-serve restaurants, as a means to keep growing revenue.

Agency 64

Agency Media Marketing 64

Digiday

JUNE 27, 2022

On the latest episode of the Digiday Podcast, Owen discusses how she is applying the leadership lessons and editorial strategy that’s worked at Bustle to Elite Daily in hopes of restoring the brand’s authority within the college-aged demographic once again. million to 17.3 million unique visitors, Comscore reported. Profiling the unexpected.

Entertainment 67

Entertainment Fashion Media Conversion 67

Digiday

JUNE 19, 2022

Along the beach, expect star-studded talent at night as Spotify too has returned with its signature concerts. This year, acts feature big name talent like Kendrick Lamar and Post Malone. The effects of the pandemic is sort of wearing off and things are coming right back up with consumer spending up across all the categories.

Media 68

Media ROI Ad Tech Advertising 68

VideoWeek

JANUARY 27, 2023

IAB Tech Lab Launches Initiative to Decarbonise Programmatic Trades IAB Tech Lab this week launched the Green Supply Path Initiative at its annual leadership meeting, which is designed to support the ad industry in meaningfully cutting carbon from programmatic transactions via supply-path optimisation.

Ad Tech 59

Ad Tech Media Ad Server Agency 59

Rob Campbell

JULY 25, 2022

Now I appreciate this sort of approach may get you a Mini MBA certificate from the Mark Ritson school of marketing … and it may help with internal consistency and familiarity … but I can assure you that it won’t get you a disproportionately commercially advantageous position in your category, let alone culture.

Agency 75

Agency Conversion Communications Marketing 75

VideoWeek

JULY 10, 2023

The implementation of machine learning was highly successful because the leadership did not put the cart before the horse and focused on the problem, not the model itself. Our team once worked with a product team of a DSP platform that turned to AI to solve a specific problem – a lack of tools for activating user behaviour data.

Ad Tech 52

Ad Tech Machine Learning GDPR Advertising 52

Digiday

JUNE 13, 2022

We brought in some really great talent and built up our business team over the past year, including hiring Neil Irwin from The New York Times. Below are highlights from the conversation with Kehaulani Goo, which have been lightly edited and condensed for clarity. Where did the idea for the Macro newsletter come from?

Audience 69

Audience Real Estate Marketing Impressions 69

Digiday

AUGUST 31, 2022

From an audience perspective, the age demographics and content categories generally align. And while breaking news isn’t a current focus for BDG, Vice News could serve as the entrance into this category, as well as a key player in building out social strategy and video content. Why not merge the two? The Washington Post – Forbes.

Media 68

Media Non-Profit Food Healthcare 68

Digiday

OCTOBER 19, 2022

Bearing that recent history in mind, Digiday’s first annual media agency report examines the current and future state of media agencies from the perspective of client spending (within media channels and by client categories), and from agencies’ own investments in staffing and practice areas. Both categories also cut spending.

Agency 68

Agency Media Retail Entertainment 68

VideoWeek

MARCH 24, 2023

This interstitial has text and a voiceover which sets the context for the coming ad, based on the advertisers’ brand category. “Combined with the exceptional talent at INCA, we expect Goat to play a critical role in helping us define the next era of media at GroupM.” Read more on VideoWeek.

Media 52

Media Entertainment Ad Inventory Retail 52

Martech

JULY 3, 2023

The category creation aspiration failure Popularized by evangelists from high-growth point solutions, this advice to create a new category was both the least achievable and most costly. In researching ~15k companies for the martech landscape with Scott Brinker, I saw perhaps one in a thousand successfully creating a new category.

Marketing 110

Marketing Fashion MarTech Conversion 110

Martech

FEBRUARY 27, 2024

Now is not the time to let go of your senior tech talent to save money. Not every product and category will be impacted by AI but most will and we can expect to see new category leaders emerge over time. Those in the first category are likely to be standalone single purpose products.

MarTech 110

MarTech Communications Marketing 110

VideoWeek

MAY 27, 2022

Users will be able to see the number of political ads run on a Facebook page, their targeting categories (such as location, demographics and interests) and the percentage of adspend used to target those categories. Wavemaker Promotes Female Leadership Duo.

Ad Tech 59

Ad Tech Agency Media Audience 59

InMobi

NOVEMBER 26, 2012

Whether it is a change in the country's leadership, the $1.5 Elex-Tech has apps spanning Games, Personalization and Utility among other categories. US gaming developer Kabam for instance sourced talent from China for its popular iOS app Kingdoms of Camelot: Battle for the North" which was developed in Beijing.

Ad network 40

Ad network Communications Conversion Marketing 40

Single Grain

AUGUST 17, 2021

If you follow the paths of unicorn companies , you know that they hire around 26 candidates in the first five years for leadership roles (based on results published by the Unicorn Trajectory Notion ) compared to eight candidates for other companies: Unicorns spend big money and lots of time hiring people in different leadership roles.

Marketing 98

Marketing Communications ROI Brand Awareness 98

Single Grain

JUNE 3, 2021

The new director should not only have a bullet-pointed list of appropriate skills, but also love leadership roles and always be ready to mentor colleagues. The idea is to get a better understanding about your leadership abilities and strategic thinking. How to Find Your Next Marketing Director.

Marketing 98

Marketing SEO ROI Non-Profit 98