Martech Series

SEPTEMBER 8, 2022

New features include access to year-over-year trends, greater regional and demographic specificity, category-specific insights, and several hundred new segments. Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t.

Audience 95

Audience Agency Advertising ROI 95

Digiday

AUGUST 16, 2023

To learn more about how Roblox’s ad network is coming together so far, Digiday independently reached out to eight of the companies participating in the Roblox Partner Program.

Ad network 69

Ad network Agency Media Marketing 69

Martech Series

OCTOBER 31, 2022

a media & entertainment company producing short-form video content for brands, with broadcast on its owned and operated TikTok, Instagram and Snapchat channels, is pleased to announce that its network has surpassed 33,000,000 followers. Gamelancer Media Corp. million followers on TikTok, the Gamelancer community averages 2.69

Entertainment 83

Entertainment MarTech Audience Media 83

Digiday

SEPTEMBER 28, 2022

One client in a category is a win, two clients in the same category is a conflict, and three or more becomes a specialty. That’s the way it seems to be going with independent agency Known, which is becoming a major shop for media clients looking to market themselves in novel and disruptive ways.

Agency 70

Agency Media Affiliates Finance 70

Fuel Lines

AUGUST 18, 2022

I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. The most common positive trait among these agencies is that they know how to take care of their clients. Agencies are historically bad when it comes to marketing themselves.

Agency 166

Agency Audience Marketing Advertising 166

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind.

Retail 112

Retail Retargeting Ad Inventory Media 112

Martech Series

DECEMBER 2, 2022

“This year, we’ve recognized partners in 10 categories who are critical to Searchspring’s success and our clients’ success because they help us deliver on our promise to drive the ultimate shopper experience.”. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

eCommerce 91

eCommerce MarTech Agency Marketing 91

Digiday

JULY 23, 2023

Commerce acceleration platform Pacvue last week published its Q2 advertising results across the three major e-retailers, using performance data from thousands of advertisers across brands and categories. Agencies are definitely seeing the rise in retail media networks.

Media 63

Media Agency Retail Advertising 63

Martech Series

OCTOBER 6, 2022

WPP announces the acquisition of Passport Brand Design, a leading brand design agency based in Southern California. The agency will join VMLY&R’s global network, creating exciting new partnership opportunities for existing talent and clients and expanding VMLY&R’s presence in the West Coast region.

Agency 61

Agency Communications MarTech Marketing 61

Martech

NOVEMBER 10, 2023

” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. “Omnicom hasn’t done a deal at that kind of scale in a long time,” said Tim Ringel, CEO of Meet The People, a digital agency group. It’s advertising as utility. But, its darn hard.”

Retail 113

Retail Electronics Media SEO 113

Martech Series

AUGUST 8, 2022

The event offers a robust conference lineup and networking opportunities crafted to inspire, educate and cultivate new connections with the top experts and industry trailblazers in commerce marketing. Networking breaks and other opportunities for reconnecting with industry colleagues. 18-20 at the Hilton Chicago.

Retail 85

Retail Education Manufacturing MarTech 85

Digiday

JANUARY 19, 2023

By using its co-working network around the world, WeWork is looking for new revenue sources beyond real estate — turning locations into destinations for events, sponsored products and out-of-home ads. A lot of these experiential agencies are still just having team members do that work manually internally,” Shannon said.

Real Estate 75

Real Estate Retail Ad network Audience 75

Digiday

MARCH 21, 2023

This week’s Future of TV Briefing looks at TV network executives’ expectations for this year’s likely softer upfront cycle. A big part of what I’m hearing from all the buyers is volume will be down, specifically in linear,” said one TV network executive. A second TV network executive echoed that assertion. Upfront or downfront?

Agency 67

Agency Ad Tech Advertising Entertainment 67

Martech

OCTOBER 6, 2021

On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio OOH to advertisers and agencies. The inventory includes sites that are part of the network assembled by location-based audio OOH advertising and experience company Vibenomics.

Media 104

Media Mobile Ads Agency MarTech 104

Martech Series

JULY 26, 2022

Further, the results showed that the most engaging content categories included style and fashion, food and beverage, and home and garden. The Top 3 Verticals With the Best Interaction include: Style & Fashion : Interaction rates were over 5% for video ads in this category with CTR’s over 1%.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Digiday

JANUARY 3, 2023

It’s not often a new revenue opportunity comes along for media agencies, as their traditional sources of income (commissions on planning and buying) dry up in the age of procurement. trillion by 2026 (of which agencies can expect to generate $5 billion in revenue). Explore the series here.

Media 71

Media Agency Retail Ad network 71

Martech Series

JANUARY 5, 2023

eZ-Xpo, the global leader in Virtual Collaborative Network, launched the World’s 1st All-in-1 AI-Hybrid Events and Virtual Expo Network with eZ-AI Advisor powered by ChatGPT and Google AI for both marketers, digital marketing agencies, and demand generation professionals every day. Matt Fok, CEO & Founder, eZ-XPO. .

SEO 80

SEO MarTech Agency Marketing 80

Basis

JANUARY 24, 2024

After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), Second, advertisers will likely up their investments in retail media networks , as they have treasure troves of first-party data that can be used for targeting.

Retail 70

Retail Advertising Cookies Marketing 70

Martech Series

JUNE 7, 2022

Former Federal Chief Information Officer and Air Force Cyber Operations Officer to Help Government Agencies Innovate with Zero Trust Segmentation to Stop the Spread of Breaches. Barlet has nearly three decades of cloud, cybersecurity and network experience in the U.S. Illumio, Inc.,

Agency 78

Agency MarTech Communications Marketing 78

AdvertiseMint

JANUARY 20, 2024

With millions of active customers and a streamlined logistics network, Amazon FBA provides a platform for Amazon sellers to reach a global audience. Top Product Categories To Sell on Amazon FBA Choosing the right products is essential if you’re looking to kickstart your brand in the Amazon FBA business model. Sports and outdoors.

Electronics 52

Electronics Fashion Shipping Education 52

Digiday

JANUARY 17, 2023

For the first time in decades, beer makers and spirits brands are able to advertise during the Big Game as Anheuser-Busch has given up its category exclusivity for the Super Bowl. The network is asking $7 million for 30-second spots. in 2019 the “non-alcoholic beer category was and is still so small.

Food 68

Food Education Marketing Agency 68

Digiday

MARCH 27, 2023

As Jay Langan, CEO of Ocean Media, previously told Digiday , agencies expect clients to pull back during uncertain times. You want to be ready to ramp quickly when the economy picks up, and this can vary across different categories,” Langan previously said.

Retail 77

Retail Media Marketing Entertainment 77

Monetize More

DECEMBER 28, 2022

As an ad tech banker, Terence Kawaja assembled the ad-tech industry map in 2010 together with Nick Macshane (CEO of Progress Partners) and named it the ‘Display Luma Landscape’ Despite looking all congested, the Display Lumascape garnered insane popularity as it brought order to the chaos while organizing the ad tech industry categories.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech Series

SEPTEMBER 12, 2022

including local broadcast television, media ad agencies, key ad categories, measurement, and AdTech to discuss the present and future of local television. Debra OConnell, President of Networks, Disney Media & Entertainment Distribution. The virtual conference will bring together attendees from across the U.S.,

Agency 75

Agency Media Marketing Communications 75

Ad Monsters

AUGUST 2, 2022

Inspired by the innovation of Complex co-founders Marc Ecko and Rich Antoniello, Justin Killion, President at Complex Networks, will discuss the “ Justification of Revenue Diversification ” for the Publisher Forum opening keynote. Now Complex Networks has expanded far beyond a magazine subscription. All the Way Up” to Complex.

Entertainment 105

Entertainment Audience eCommerce Fashion 105

Digiday

FEBRUARY 13, 2023

There are a variety of reasons for this: host-read ads are still king in the medium, not all podcast networks or shows have inventory available to buy programmatically, and buyers often feel the need to vet the content to ensure contextual alignment when targeting specific audience segments or category verticals across a number of podcast networks.

Demand Side Platform 84

Demand Side Platform Conversion Audience Ad Inventory 84

Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Digiday

APRIL 30, 2023

As the media and marketing industries grapple with economic worries that just won’t let up, instinctually marketers and agencies have turned to performance-driven options that deliver a quick and obvious return on investment. And any media agency worth its salt at this point needs to have a competitive commerce offering.

Media 71

Media Agency Retail Cookies 71

Digiday

MAY 4, 2023

And even though agency holding companies have moved to bolster their positions in the retail arena, analysts agree the space is very much still in its infancy when it comes to the sophistication of data insights available. “It So, there’s a spectrum of sophistication across media networks.”

Agency 69

Agency Advertising Retail Audience 69

Digiday

MAY 31, 2022

Scattering the upfront dynamic TV networks clear their ledgers Netflix’s ad plans, Disney’s upfront deal-making, Paramount’s go-it-alone strategy and more. The key hits: Amid a softening scatter ad market, TV network owners may look to lock up more linear inventory in this year’s upfront negotiations.

Marketing 68

Marketing Agency Audience Advertising 68

Martech Series

JUNE 27, 2022

eZ-Xpo, the global leader in Virtual Collaborative Network, launched the World’s 1st All-in-1 Virtual Sales Expo for both marketers, digital marketing agencies, and demand generation professionals every day. According to CSO Insights, 68% of businesses report struggling with lead generation.

ROI 78

ROI Education MarTech Conversion 78

Digiday

MARCH 14, 2023

This week’s Future of TV Briefing looks at the recent signs of recovery that TV network executives are seeing in the marketplace. The rolling deadlines for advertisers to cancel portions of their Q2 upfront commitments with TV networks came and went in recent weeks. They’re not more than they’ve been,” said one TV network executive. “It

Marketing 68

Marketing Audience Advertising Media 68

Digiday

APRIL 4, 2023

For the agencies and brands in this year’s Digiday Media Buying & Planning Awards, far and wide, the most critical investments of the past year have been marked by innovative ways to use data and emerging channels to propel advertising campaign success stories.

Media 68

Media Agency Machine Learning Audience 68

AdvertiseMint

JANUARY 25, 2024

At first glance, it might seem like a vast digital library of videos rather than a traditional social network. Whether sharing photos, videos, or thoughts, a social media platform provides a digital environment for socializing and networking in today’s interconnected world. Social networks. Professional networks.

Media 52

Media Communications Retargeting Audience 52

Fuel Lines

DECEMBER 18, 2017

I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. The most common positive trait among these agencies is that they know how to take care of their clients. Agencies are historically bad when it comes to marketing themselves.

Agency 268

Agency Audience Marketing Advertising 268

Digiday

MARCH 26, 2023

Adam Kleinberg, founder and CEO of Traction, applied this knowledge to both his passion for bonsai and home gardening to his agency as well. So between 2018 and 2019, the agency began its transformation into a consulting-heavy marketing accelerator. So by doing that, and doing it from a collective — we’re not a staffing agency.

Media 70

Media Marketing Agency Entertainment 70

Digiday

FEBRUARY 14, 2023

They also showed heavy investment in ad tech innovations, the top-performing category by a landslide. The first on the shortlist is Barkley, in five categories (the most of any entrant). One of those categories is Best Brand Film – Series for the ‘Pets Stay Free’ campaign with Motel 6.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69