Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

Marketing 104

Marketing Brand Lift Conversion Rate Brand Awareness 104

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. MarTech Quote-of-the-Week! Brand is still important and can’t be neglected. You can attend to your brand in part through a strong focus on your ESG pledge.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. These brands operate across the U.S., Europe and Latin America.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Get MarTech!

Brand Lift 70

Brand Lift Conversion Rate Retargeting Video Ads 70

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

Brand Lift 84

Brand Lift ROI Agency MarTech 84

Martech Series

OCTOBER 17, 2022

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: Perficient and Infor to Showcase Multilingual Digital Experiences at Sitecore Symposium.

Brand Lift 92

Brand Lift ROI MarTech Conversion 92

Martech Series

JUNE 23, 2022

Marketing Technology News: Cavai Appoints Mats Persson as CEO. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix. The post Teads Partners With Lumen Research To Offer Attention Measurement To Clients Globally appeared first on MarTech Series.

Brand Lift 92

Brand Lift MarTech Communications Media 92

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. Based out of New York, Lucey has over ten years of B2B SaaS experience across start-ups and enterprise companies.

Marketing 52

Marketing Brand Lift Machine Learning MarTech 52

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. Bilt is all about contextual marketing and meeting people where they already are. In-car tablets are available in 12 markets. Screens on top of Lyft cars are available in 5 marketers. Lyft also has out-of-home ads on bike sharing stations in four markets.

Machine Learning 91

Machine Learning Brand Lift Real Estate eCommerce 91

Martech Series

FEBRUARY 27, 2023

Audio was once the medium of choice for marketers a generation ago but fell out of favor with the advent of TV and subsequent introduction of Digital and Social Media advertising. Right now, backend measurement and pre-market testing are incredibly effective. This is data-driven decision-making at its finest. Cold creative is risky.

Brand Lift 86

Brand Lift Food ROI MarTech 86

Martech

APRIL 7, 2022

There are a wide range of options for brands to connect with the otherwise elusive gaming audience. The New York event showed marketers a crash course about the metaverse and how games are part of that. Get the daily newsletter digital marketers rely on. Processing.Please wait. Zoe Soon of IAB. Image: IAB.

Marketing 116

Marketing Brand Lift Audience Media 116

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. The data governance global market is expected to grow from $2.1 Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Brand Lift 100

Brand Lift Healthcare MarTech Marketing 100

Martech Series

AUGUST 3, 2022

Aki Technologies, an Inmar Intelligence company and the leader in moment marketing and personalized advertising, was named the winner of a Gold Stevie® Award in the Adult Beverages Marketing Campaign of the Year category in The 20th Annual American Business Awards. The American Business Awards are the U.S.A.’s

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Brand Lift 100

Brand Lift Communications MarTech Media 100

Martech Series

OCTOBER 26, 2022

From inflation, to ongoing geopolitical conflict, to the looming threat of recession, today’s economy is challenging brands in extraordinary ways. Brands should be prepared to demonstrate more marketing agility as they ride out a tumultuous market while simultaneously continuing to invest in branding to deliver a balanced approach.

Marketing 87

Marketing A/B Testing Audience Non-Profit 87

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Brand Lift 77

Brand Lift Communications Entertainment MarTech 77

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Brand Lift 96

Brand Lift MarTech Advertising Media 96

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. The conditions are being set up for MergeRity’s immersive SNS and metaverse platform services to join the international market, according to CEO Myung Bae-young of MergeRity.

Brand Lift 86

Brand Lift Impressions MarTech Marketing 86

Martech Series

MARCH 6, 2023

Marketing Technology News: Jatheon Enterprise Data Archiving Wins “High Performer” Medal on G2 Through this curated inventory, advertisers get the best of both worlds. Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales.

Machine Learning 86

Machine Learning Ad Exchange Brand Lift Impressions 86

Martech Series

AUGUST 5, 2022

Bojarski joins Brady from Belden Incorporated, where he served as Executive Vice President of the Broadband and 5G business with global responsibility for connectivity and cable solutions sold into the wireline and wireless broadband markets. Brady stock trades on the New York Stock Exchange under the symbol BRC.

Manufacturing 78

Manufacturing Brand Lift Electronics MarTech 78

Martech Series

AUGUST 2, 2022

By empowering creators and innovators with access to the GPU resources they need, brands, businesses, and individuals can now share ongoing interactive 3D experiences without the burden of having to predict traffic and reserve cloud computing resources in advance.

Brand Lift 88

Brand Lift MarTech Marketing Media 88

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Marketing Technology News: ShowHeroes Group Announces New Senior Appointments Amid Rapid Expansion. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. Data Loss Prevention. Response Practices.

Brand Lift 75

Brand Lift Communications MarTech Marketing 75

Martech Series

AUGUST 1, 2022

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Martech Series

DECEMBER 19, 2022

The custom native formats deliver brand lift 3x higher than the industry average, according to Nielsen, and in the first two months of the partnership, Dailymotion saw ad requests exceed 41 billion. Marketing Technology News: Gainsight Continues Strong Momentum in Q3 Amid Market Uncertainty. European Expansion.

Native Advertising 92

Native Advertising Brand Lift Audience Ad Tech 92

Martech Series

AUGUST 4, 2022

Initially launching in four markets[1], the portfolio will begin its global rollout later this year. Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: Creating a Cookieless Future Today.

Brand Lift 86

Brand Lift Education MarTech Conversion 86

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. CPGs and third-party audiences.

ROI 92

ROI Control Group Audience Cookies 92

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 132

Marketing CPL Machine Learning CPC 132

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. Are most in-game ads purchased via direct deals or on the open market (i.e.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Martech Series

NOVEMBER 30, 2022

Additional results showed success such as “fit as a game sponsor” (23 point lift), “brand sponsorship of a game” (40 point lift) and “Johnsonville is a family-owned company” (22 point lift). Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

Martech Series

AUGUST 5, 2022

Global influencer market was valued at USD 13.3 In recent years, influencer market has become increasingly popular as a means of reaching consumers. Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels.

Marketing 81

Marketing Audience Media Entertainment 81

Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

Media 80

Media Brand Lift SEO MarTech 80

Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Projections show that digital marketing in the U.S.

Advertising 123

Advertising GDPR Clickbait Brand Lift 123