Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. And, of course, there’s the rapid development of generative AI, which is both presenting new challenges and introducing fresh possibilities for marketers.

Brand Lift 79

Brand Lift Advertising Cookies Impressions 79

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

VideoWeek

DECEMBER 6, 2023

Marketers are looking to increase their video investments in 2024, according to a new report from WARC, with short-form video platforms positioned as chief beneficiaries of marketing spend. The annual survey of more than 1,400 marketing professionals found that budgets will continue their migration to digital channels next year.

Marketing 106

Marketing Brand Lift Advertising Media 106

Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety. MFA supply is growing.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Basis

JANUARY 24, 2024

That said, we’re starting to see a shift now, and B2B marketers and brands have begun to reframe and rethink their advertising strategies in the context of this larger signal loss. What cookieless marketing solutions are particularly useful for B2B advertisers? NL: When it comes to targeting, contextual relevance will be key.

Advertising 83

Advertising Marketing Cookies Brand Lift 83

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Marketers also have more ways to find their customers on CTV/OTT by partnering with retail media networks.

Brand Lift 98

Brand Lift Marketing Retail MarTech 98

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

Marketing 103

Marketing Brand Lift Conversion Rate Brand Awareness 103

Digiday

MARCH 7, 2024

Through the partnership, Digiday has learned, Disqo will gain access to Inscape’s automatic content recognition (ACR) TV viewing data, to be paired with Disqo’s other products that measure brand lift and outcomes, which in turn help advertisers measure the cross-media and full-funnel impact of ad campaigns.

Cookies 72

Cookies Pop-Up Agency Brand Lift 72

Basis

JANUARY 24, 2024

CPG marketers are already contending with highly saturated markets, navigating the explosion of private-label goods and adapting to complex consumer sentiments. What cookieless marketing solutions are particularly useful for CPG advertisers? household lift, awareness, sales lift), since they can’t measure footfall traffic.

Advertising 52

Advertising Marketing Cookies Audience 52

MNTN

NOVEMBER 11, 2022

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008. Airbnb Rests Easy With a Sustained Brand Marketing Approach.

Brand Awareness 105

Brand Awareness Advertising Marketing Brand Lift 105

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. Brand is still important and can’t be neglected. You can attend to your brand in part through a strong focus on your ESG pledge. MarTech Quote-of-the-Week!

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Basis

DECEMBER 1, 2023

Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. With the increasingly digital nature of the healthcare ecosystem, marketers in the space must be flexible and adaptable. Certainly not!

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Digiday

OCTOBER 4, 2023

During the first day, Coltrane Curtis, founder and managing partner of full-service consumer marketing agency Team Epiphany, talked about the measurement challenges that companies face in developing metrics on influencer and content creator campaigns. Continue reading this article on digiday.com. Continue reading this article on digiday.com.

Retail 80

Retail Brand Lift Media Agency 80

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

Brand Lift 84

Brand Lift ROI Agency MarTech 84

Basis

JANUARY 24, 2024

Beyond that, it’s important for health and pharma marketers to maintain a mixed-funnel approach in their campaigns. Those mid-to-lower funnel tactics will remain an important part of a holistic media mix, but health and pharma brands will need to lean more deeply on historical performance to prove out their impact.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Martech Series

OCTOBER 17, 2022

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: Perficient and Infor to Showcase Multilingual Digital Experiences at Sitecore Symposium.

Brand Lift 92

Brand Lift ROI MarTech Conversion 92

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. These brands operate across the U.S., Europe and Latin America.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

Brand Lift 61

Brand Lift Advertising Marketing Retargeting 61

Martech

APRIL 7, 2022

There are a wide range of options for brands to connect with the otherwise elusive gaming audience. The New York event showed marketers a crash course about the metaverse and how games are part of that. Get the daily newsletter digital marketers rely on. Processing.Please wait. Zoe Soon of IAB. Image: IAB.

Marketing 113

Marketing Brand Lift Audience Media 113

Martech Series

OCTOBER 26, 2022

From inflation, to ongoing geopolitical conflict, to the looming threat of recession, today’s economy is challenging brands in extraordinary ways. Brands should be prepared to demonstrate more marketing agility as they ride out a tumultuous market while simultaneously continuing to invest in branding to deliver a balanced approach.

Marketing 87

Marketing A/B Testing Audience Non-Profit 87

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Why we care.

Brand Lift 67

Brand Lift Conversion Rate Retargeting Video Ads 67

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. Bilt is all about contextual marketing and meeting people where they already are. In-car tablets are available in 12 markets. Screens on top of Lyft cars are available in 5 marketers. Lyft also has out-of-home ads on bike sharing stations in four markets.

Machine Learning 90

Machine Learning Brand Lift Real Estate eCommerce 90

AdExchanger

SEPTEMBER 27, 2023

Unilever owns Hellmann’s – a name that would be familiar to anyone from the East Coast – but perhaps less so to people from the western US, where the same products go by […] The post The Secret Sauce Behind Marketing Hellmann’s And Its West Coast Twin, Best Foods appeared first on AdExchanger.

Food 102

Food Marketing Brand Lift 102

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly.

Marketing 52

Marketing Brand Lift Machine Learning MarTech 52

Digiday

DECEMBER 7, 2022

Full-funnel marketing is how brands capture existing demand and create new demand. According to McKinsey , campaigns that combine brand and performance elements deliver a higher return than those targeting performance channels alone. Because marketing today is omnichannel, measurement must also be omnichannel.

Brand Lift 60

Brand Lift Brand Awareness Viewability Audience 60

Martech Series

JUNE 23, 2022

Marketing Technology News: Cavai Appoints Mats Persson as CEO. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix. Mike Follett, Lumen’s Managing Director, explains: “ We’re really excited to extend our relationship with the Teads team.

Brand Lift 92

Brand Lift MarTech Communications Media 92

Martech Series

FEBRUARY 27, 2023

Audio was once the medium of choice for marketers a generation ago but fell out of favor with the advent of TV and subsequent introduction of Digital and Social Media advertising. Right now, backend measurement and pre-market testing are incredibly effective. This is data-driven decision-making at its finest. Cold creative is risky.

Brand Lift 86

Brand Lift Food ROI MarTech 86

InMobi

MARCH 21, 2022

As advertisers double-down on mobile-first strategies in 2022, InMobi enables brands to truly connect with their consumers across the marketing funnel on mobile. Find out how InMobi can breathe life into your brand's objectives. with the combined efforts from the integrated digital marketing campaigns

Marketing 52

Marketing Brand Lift Communications Audience 52

Martech Series

AUGUST 5, 2022

Global influencer market was valued at USD 13.3 In recent years, influencer market has become increasingly popular as a means of reaching consumers. Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels.

Marketing 81

Marketing Audience Media Entertainment 81

Digiday

NOVEMBER 14, 2022

For marketers, the advent of new CTV targeting capabilities is bringing new opportunities and more flexibility for optimizing ad spending to meet changing consumer habits as local market dynamics evolve. How brands are winning with new CTV targeting approaches. Delivering localized and personalized CTV ads.

Audience 53

Audience Brand Awareness Marketing Brand Lift 53

Martech Series

AUGUST 3, 2022

Aki Technologies, an Inmar Intelligence company and the leader in moment marketing and personalized advertising, was named the winner of a Gold Stevie® Award in the Adult Beverages Marketing Campaign of the Year category in The 20th Annual American Business Awards. The American Business Awards are the U.S.A.’s

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Brand Lift 77

Brand Lift Communications Entertainment MarTech 77

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Brand Lift 100

Brand Lift Communications MarTech Media 100

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. The conditions are being set up for MergeRity’s immersive SNS and metaverse platform services to join the international market, according to CEO Myung Bae-young of MergeRity.

Brand Lift 86

Brand Lift Impressions MarTech Marketing 86

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. The data governance global market is expected to grow from $2.1 Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Brand Lift 100

Brand Lift Healthcare MarTech Marketing 100

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. Chase Palmieri, CEO of Credder Inc.

Brand Lift 96

Brand Lift MarTech Advertising Media 96

Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

Media 80

Media Brand Lift SEO MarTech 80