Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. It's also going to be important for CPG brands and advertisers to really focus in on researching and understanding consumer behaviors.

Advertising 52

Advertising Marketing Cookies Food 52

Martech Series

OCTOBER 26, 2022

From inflation, to ongoing geopolitical conflict, to the looming threat of recession, today’s economy is challenging brands in extraordinary ways. Brands should be prepared to demonstrate more marketing agility as they ride out a tumultuous market while simultaneously continuing to invest in branding to deliver a balanced approach.

Marketing 87

Marketing A/B Testing Audience Non-Profit 87

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Why we care.

Brand Lift 67

Brand Lift Conversion Rate Retargeting Video Ads 67

Martech

APRIL 7, 2022

There are a wide range of options for brands to connect with the otherwise elusive gaming audience. The New York event showed marketers a crash course about the metaverse and how games are part of that. Untapped audiences identify as gamers. The gaming audience is also diverse, with 46% of U.S. moms playing games.

Marketing 111

Marketing Brand Lift Audience Media 111

Basis

JANUARY 24, 2024

Then, once they have those systems and solutions in place, they can shift their focus to building up their CRM list so that, once third-party cookies are completely gone, they can still understand who they need to target and build lookalike audience segments to extend that targeting.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

DECEMBER 1, 2023

Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. With the increasingly digital nature of the healthcare ecosystem, marketers in the space must be flexible and adaptable. Certainly not!

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Digiday

DECEMBER 7, 2022

Full-funnel marketing is how brands capture existing demand and create new demand. According to McKinsey , campaigns that combine brand and performance elements deliver a higher return than those targeting performance channels alone. They also play a vital role in helping brands understand their audience.

Brand Lift 65

Brand Lift Brand Awareness Viewability Audience 65

InMobi

MARCH 21, 2022

As advertisers double-down on mobile-first strategies in 2022, InMobi enables brands to truly connect with their consumers across the marketing funnel on mobile. The brand then delivered personalized, tailor-made communication to this audience via vernacular video content across five diverse Indian languages.

Marketing 52

Marketing Brand Lift Communications Audience 52

VideoWeek

MAY 17, 2024

The biggest of these came earlier this year, when Netflix acquired rights to wrestling brand WWE’s flagship show Raw in the US, and all of its content in international markets. Joyn, ProSieben’s free ad-supported streaming service, was a major contributor, as audiences grow and monetisation of those audiences increase.

Retail 98

Retail Media Ad Tech Audience 98

Martech Series

AUGUST 1, 2022

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement. AM/FM radio had a significant 83.2% Day time is prime time for AM/FM radio.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Marketing Technology News: ShowHeroes Group Announces New Senior Appointments Amid Rapid Expansion.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

JANUARY 5, 2023

We’d love to hear more about some of your latest observations on the digital ad market: what trends do you feel will dominate the online advertising space through 2023? Social media will continue to be an evergreen avenue for B2B marketing. The market has gotten increasingly more crowded over the years.

MarTech 94

MarTech Brand Lift Cookies ROI 94

Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values.

Marketing 69

Marketing Entertainment Audience Agency 69

Automatad Inc.

MARCH 23, 2022

The Financial Times invests heavily in brand lift measurement. While 65% are focusing on demographics for audience segmentation and identification, 27% have prioritized interest and activities. Their first insight revealed that companies that targeted EU markets saw a reduction in profits by 8%, whereas sales decreased by 2%.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Martech Series

DECEMBER 19, 2022

The custom native formats deliver brand lift 3x higher than the industry average, according to Nielsen, and in the first two months of the partnership, Dailymotion saw ad requests exceed 41 billion. Marketing Technology News: Gainsight Continues Strong Momentum in Q3 Amid Market Uncertainty. European Expansion.

Native Advertising 92

Native Advertising Brand Lift Audience Ad Tech 92

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs and third-party audiences. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 91

ROI Control Group Audience Cookies 91

MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. Think bright colors and familiar faces (if you have a celebrity sized budget) that relate to your audience.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Digital Remedy

NOVEMBER 17, 2022

As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and reach new audiences. Speak to a member of our team to learn more.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. This key difference gives performance TV the capability to target and measure audiences. Performance TV Examples.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

InMobi

JANUARY 9, 2023

MMA SMARTIES Indonesia 2022 recognized the creativity and innovation of leading brands and laid a solid foundation for celebrating the bright future of marketing. InMobi continued the winning streak by bagging four esteemed awards for contributing to mobile excellence and digital marketing.

Brand Lift 52

Brand Lift Food Video Ads Retail 52

Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. The door is open for brand categories’ KPI priorities to see severe impacts. The types of creative formats marketers are utilizing to achieve each KPI. .

Viewability 73

Viewability Advertising Impressions Cookies 73

InMobi

OCTOBER 15, 2018

“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with understanding the customer. And yet, market research still feels like the 1990s.

Marketing 52

Marketing Machine Learning A/B Testing Brand Lift 52

Digiday

JUNE 15, 2022

The key hits: Newsletter publishers like Morning Brew, The Gist and 1440, are starting to see a shift in some of their advertisers’ marketing strategies, with categories like crypto pumping the brakes on media buys. For example, some advertiser categories are beginning to drop off, such as brand advertisers.

Media 66

Media Brand Lift Click Through Rate Brand Awareness 66

Digiday

DECEMBER 20, 2022

To stand out, the way a brand implements an influencer campaign must be innovative, including a clear strategy and a variety of creators. Redefining the brand-influencer relationship. In working with creators, brands must be considerate and thoughtful in selecting partners and ambassadors since not all guarantee success.

Food 60

Food Brand Lift Audience ROI 60

Digiday

MARCH 29, 2023

While the publisher’s AI experiments and its application of the technology within its quiz business are unique in the market, its creator network is not entirely original in the media landscape. On average, creator campaigns — both branded content and other ad types — net out in the middle of that range, according to Nadel.

Click Through Rate 68

Click Through Rate Brand Lift Audience Media 68

Digital Remedy

NOVEMBER 30, 2022

Here’s the transcript: [00:00:10] Gabby Turyan, Director of Product Marketing: We dish on all things ad tech. Performance TV answers questions like what is resonating best with what audiences, what creatives work best, what event would cause a customer to convert. That’s how performance marketing for TV was born.

Brand Lift 52

Brand Lift Ad Tech Audience Ad Space 52

Digiday

FEBRUARY 14, 2023

Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. Most marketing organizations have a host of KPIs that they need to move, so single-metric and single-method research is not enough,” Egan told Digiday. 12 seemed to deliver solid ratings.

Brand Lift 59

Brand Lift Audience Food Impressions 59

InMobi

JULY 8, 2021

everything from attribution and audience segmentation to fraud checks and even frequency capping relied on IDFAs. Even though iOS is the most popular mobile operating system in places like Japan, the combination of these two audiences is still quite significant. Prior to iOS 14.5, or higher versions. Here’s what we recommend.

Demand Side Platform 52

Demand Side Platform Click Through Rate Brand Lift Machine Learning 52

AdvertiseMint

OCTOBER 19, 2023

As more people use the web daily, online ads provide affordable exposure to targeted audiences. You’ll learn how to : Know your target audience Set advertising goals Create stellar ad copy and visuals Monitor and optimize ad campaigns And more! Understanding Your Target Audience Let’s talk about your ideal target audience.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

InMobi

APRIL 26, 2022

Founded in 2016, the DIGIXX Awards by AdGully are designed to recognize and celebrate excellence in Digital Marketing & Advertising in the Indian subcontinent. This year, InMobi bagged 6 prestigious DIGIXX awards in partnership with brands across different industries. Learn more about the award-winning campaign here.

Healthcare 52

Healthcare Education Brand Lift Conversion Rate 52

illumin

JANUARY 9, 2019

And with the post-holiday slump, the pressure for advertisers to reactivate audiences and deliver highly relevant campaigns is at an all-time high. Audience attention remains a proven pain for many marketers. So how can we guarantee better audience attention in such a cluttered media environment?

Brand Lift 40

Brand Lift Video Ads Banner Food 40

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. In a questionable economy, a brand is really losing out if they’re not making their video ads or content work harder and smarter,” Wolff explained.

Machine Learning 64

Machine Learning Click Through Rate Retail Brand Lift 64

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. It gives marketers that base knowledge that their message was seen by a customer because there's not much value in an ad if it wasn't seen. Check it out!

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Basis

JULY 7, 2023

A personalized, cross-channel advertising strategy is even more important when people start shopping for the holidays: With increased competition and consumers feeling the stress of the season, advertisers need precise placements and sharp creative to reach their target audiences. Also, make sure to diversify your inventory.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. Are most in-game ads purchased via direct deals or on the open market (i.e.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Basis

MARCH 7, 2023

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

VideoWeek

AUGUST 25, 2023

The outlook suggests Alibaba, Alphabet, Amazon, ByteDance and Meta will yield a combined market share of 51.9 Marketers can also apply “negative keywords” to avoid appearing in certain search queries. “By percent by 2024. Currently, this is only available for national TV buys.

Media 52

Media Retail GDPR Agency 52