Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl
Digiday
FEBRUARY 14, 2023
Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. Most marketing organizations have a host of KPIs that they need to move, so single-metric and single-method research is not enough,” Egan told Digiday. 12 seemed to deliver solid ratings.
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