Digiday

DECEMBER 11, 2022

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. year over year to surpass $300 billion in 2023. Direct quote.

Media 67

Media Mobile Ads Brand Lift Agency 67

Digiday

DECEMBER 11, 2022

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. year over year to surpass $300 billion in 2023. Direct quote.

Media 67

Media Mobile Ads Brand Lift Agency 67

InMobi

OCTOBER 21, 2015

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Gaining insight into brand lift.

Click Through Rate 52

Click Through Rate Impressions Ad network Brand Lift 52

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. Questions Covered in the Q&A What defines an in-game ad?

Advertising 52

Advertising Viewability Banner Brand Lift 52

Martech Series

NOVEMBER 30, 2022

With GumGum and Frameplay, Johnsonville targeted gamers playing in sports, casual and simulation games on mobile devices with simple, standout creative ads that did not disrupt game play and enhanced the gaming experience. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

InMobi

MAY 7, 2019

InMobi Pulse uses InMobi’s mobile advertising network for reaching out to mobile users and rendering native mobile surveys within ad slots. The self-serve dashboard puts the power in the hands of marketers by giving them an instant reach of 1.6 billion mobile consumers.

Audience 52

Audience Real Estate Brand Lift Conversion Rate 52

Single Grain

NOVEMBER 15, 2019

All this is to say: there is a huge pool of people you’re able to tap into with video ads. Dive Deeper: 11 Companies That Are Doing Mobile Advertising Right in 2019. 6 Facebook Ad Hacks Crushing It Today. 12 Important Facebook Features Every Marketer Needs To Take Advantage Of. How to Create a Facebook Mobile Video Ad.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97