Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. How do they differ from in-app ads?

Advertising 52

Advertising Viewability Banner Brand Lift 52

InMobi

OCTOBER 21, 2015

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. There are several reasons why advertisers should be leveraging view-through attribution.

Click Through Rate 52

Click Through Rate Impressions Ad network Brand Lift 52

Digiday

DECEMBER 11, 2022

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. Who do you see as your competitive set? Antoinette Siu.

Media 63

Media Mobile Ads Brand Lift Agency 63

Digiday

DECEMBER 11, 2022

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. Who do you see as your competitive set? Antoinette Siu.

Media 63

Media Mobile Ads Brand Lift Agency 63

Martech Series

NOVEMBER 30, 2022

GumGum , a contextual-first, global digital advertising platform, along with Frameplay, the global leader in enabling intrinsic in-game advertising, partnered earlier this year to provide contextually relevant and brand safe creative advertising units to be utilized across Frameplay’s intrinsic in-game platform.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

InMobi

MAY 7, 2019

Mobile is changing consumer preferences and behaviors at unprecedented speeds. InMobi Pulse uses InMobi’s mobile advertising network for reaching out to mobile users and rendering native mobile surveys within ad slots. billion mobile consumers.

Audience 52

Audience Real Estate Brand Lift Conversion Rate 52

Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. Sure, you might not need billions of people to view your video advertisements. It’s also worth noting that 84% of Facebook’s total advertising income comes from mobile advertising.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97