InMobi

NOVEMBER 18, 2020

For many brands, physical retail stores are still their lifeblood, and will likely remain so for a long time. Yet, one of the best ways to drive in-person retail sales may actually be mobile in-app advertising. For one, 62% of Americans said they will be browsing and buying through mobile this holiday season.

Retail 52

Retail Advertising Brand Lift Mobile Ads 52

Martech Series

NOVEMBER 30, 2022

GumGum , a contextual-first, global digital advertising platform, along with Frameplay, the global leader in enabling intrinsic in-game advertising, partnered earlier this year to provide contextually relevant and brand safe creative advertising units to be utilized across Frameplay’s intrinsic in-game platform.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. How does the ad-serving process work for in-game ads?

Advertising 52

Advertising Viewability Banner Brand Lift 52

InMobi

OCTOBER 21, 2015

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. There are several reasons why advertisers should be leveraging view-through attribution.

Click Through Rate 52

Click Through Rate Impressions Ad network Brand Lift 52

Digiday

DECEMBER 11, 2022

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. Who do you see as your competitive set? Antoinette Siu.

Media 65

Media Mobile Ads Brand Lift Agency 65

Digiday

DECEMBER 11, 2022

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. Who do you see as your competitive set? Antoinette Siu.

Media 65

Media Mobile Ads Brand Lift Agency 65

InMobi

MAY 7, 2019

Mobile penetration has grown leaps and bounds in developed and developing countries alike. Mobile is changing consumer preferences and behaviors at unprecedented speeds. InMobi Pulse uses InMobi’s mobile advertising network for reaching out to mobile users and rendering native mobile surveys within ad slots.

Audience 52

Audience Real Estate Brand Lift Conversion Rate 52