Martech Series

JULY 18, 2022

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. ” This study from TVision and Upwave is the first of its kind to prove a 1:1 correlation between viewer Attention and important brand KPIs, such as Brand Awareness.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. ” Mikael Larsson, co-founder, Brand Metrics, adds: “Agnes is completely service-oriented and committed to her clients.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Exchange Wire

FEBRUARY 21, 2023

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Agnes Asplund Schmidt to the role of customer success manager as a growing number of clients choose its technology to measure brand [.]

Brand Lift 52

Brand Lift Advertising 52

Martech Series

JUNE 16, 2022

Integrated omnichannel planning and activation meets real-time brand measurement and optimization. Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. Introducing Brand Lift Live by Quantcast.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Basis

JANUARY 24, 2024

Over the past several years, digital advertisers have grappled with widespread signal loss due to a variety of factors, including Apple’s App Transparency, new digital advertising regulations , and increased privacy demands from consumers. What are the top considerations for B2B advertisers as we move towards a cookieless future?

Advertising 84

Advertising Marketing Cookies Brand Lift 84

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Basis

JANUARY 17, 2024

While this is a small step toward Google's eventual removal of cookies, it is also a reminder for publishers and marketers to move swiftly toward adopting strategies for cookieless advertising. Our guide to privacy-friendly advertising can be found here.) Want to look into the cookieless future? Sign up for the Basis Scout newsletter

Social Advertising 75

Social Advertising Advertising Cookies Brand Lift 75

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. What are the top considerations for CPG advertisers as we move towards a cookieless future?

Advertising 52

Advertising Marketing Cookies Food 52

Basis

JANUARY 24, 2024

From Apple’s App Tracking Transparency to consumer privacy demands and resulting regulatory action , digital advertisers have grappled with widespread signal loss in recent years. What are your biggest pieces of advice for health and pharma advertisers as we move towards a cookieless future?

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Martech Series

JULY 14, 2022

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives. The survey reveals that investment and optimism for CTV advertising are already high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

MNTN

NOVEMBER 11, 2022

A story published by AdExchanger this week explored how the threat of budget cuts has advertisers mulling over the best way to approach their marketing strategy in 2023. Which leads us to our next question— is brand marketing the right way to go, or is there a better way? Roku’s Advertising Slowdown Slows Even Further.

Brand Awareness 105

Brand Awareness Advertising Marketing Brand Lift 105

Exchange Wire

JUNE 28, 2022

Customer experience (CX) platform DISQO today (June 28th, 2022) announced that its advertising measurement products, Brand Lift and Outcomes Lift, have been selected by Adelaide to improve its media quality measurement capabilities and help advertisers drive better outcomes. DISQO’s lift [.].

Brand Lift 52

Brand Lift Advertising Media 52

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

Brand Lift 63

Brand Lift Advertising Marketing Retargeting 63

Digiday

MARCH 7, 2024

Through the partnership, Digiday has learned, Disqo will gain access to Inscape’s automatic content recognition (ACR) TV viewing data, to be paired with Disqo’s other products that measure brand lift and outcomes, which in turn help advertisers measure the cross-media and full-funnel impact of ad campaigns.

Cookies 71

Cookies Pop-Up Agency Brand Lift 71

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement.

Brand Lift 84

Brand Lift ROI Agency MarTech 84

Ad Monsters

DECEMBER 13, 2022

For advertisers, the loss of identifiers and signals has significantly altered their campaign outcomes and KPIs. Most notably, the study uncovered that out of all the metrics advertisers use to measure campaign effectiveness, only engagement and attention appear to be the least impacted. ID Loss’s Impact on KPIs. ” . .

Viewability 73

Viewability Advertising Impressions Cookies 73

VideoWeek

MAY 13, 2024

The premium nature of TV has long made the channel a valued investment for brands, but as the connected TV ecosystem grows and fragments, the challenges of measuring that return on investment can make it hard to prove the effectiveness of TV advertising. “That just becomes a cost each time they do it,” comments Lithner.

Brand Lift 52

Brand Lift Brand Awareness Display Advertising ROI 52

VideoWeek

NOVEMBER 21, 2023

While plenty are already sold on the value of TV, some advertisers newer to the space are keen for hard data proving the return on their investment. And even for established TV advertisers, having outcome data to show to the finance department makes it easier to justify investment in TV. Follow VideoWeek on Twitter and LinkedIn.

Brand Lift 52

Brand Lift Impressions Finance Advertising 52

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. In addition to in-app ads, which are available nationwide, Lyft Media offers other digital and out-of-home opportunities to advertisers.

Machine Learning 90

Machine Learning Brand Lift Real Estate eCommerce 90

Digiday

JANUARY 10, 2023

There’s a funny thing about the world of in-game advertising: The more some marketers ask where all the inventory is located, the less satisfying the answer seems to be. Today, for any of the in-game advertising companies, obviously everything’s mobile or on PC.”. ”

Advertising 61

Advertising Brand Lift Banner Education 61

Digiday

DECEMBER 7, 2022

Second, given the complexity of marketing today, advertisers are implementing ad technology that can accurately aggregate and interpret signals. When it comes to adequately evaluating a campaign’s full reach in a fragmented media environment, it’s crucial for a brand to get unified measurement across channels.

Brand Lift 62

Brand Lift Brand Awareness Viewability Audience 62

Martech Series

OCTOBER 17, 2022

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement.

Brand Lift 92

Brand Lift ROI MarTech Conversion 92

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Martech Series

FEBRUARY 27, 2023

The summit highlighted the creative testing and measurement practices that are furthering campaign relevance, amplifying on-brand messages, and increasing ROI. The summit highlighted the creative testing and measurement practices that are furthering campaign relevance, amplifying on-brand messages, and increasing ROI.

Brand Lift 86

Brand Lift Food ROI MarTech 86

Basis

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) Those are the kind of seamless experiences advertisers should be going for—meeting consumers when and where they are engaged.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

VideoWeek

DECEMBER 6, 2023

While the metaverse has more than 400 million active monthly users, most are children and therefore subject to strict rules around advertising and data collection. The report suggests marketers will cut their Snapchat (-4 percent) spend next year, despite changes to its advertising platform as touted by parent company Snap.

Marketing 105

Marketing Brand Lift Advertising Media 105

Digiday

FEBRUARY 2, 2023

Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. The changes have sent advertisers scrambling to find new ways to reach consumers. The purpose for maintaining that test and learn budget is to ensure advertisers’ eggs aren’t all in one basket, diversifying media spend.

Advertising 65

Advertising Brand Awareness Brand Lift Agency 65

Digiday

FEBRUARY 7, 2023

More Than That with Gia Peppers kicked off season three last week, backed by several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard. And it’s certainly a bit unusual that it was created by an agency holding company, in this case Dentsu.

Advertising 65

Advertising Brand Lift Conversion Education 65

Martech

APRIL 4, 2024

Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Advertisers can choose attributes for their target like company size, seniority and interests. Advertisers then set a budget for their campaign and determine when they want it to run. Image: LinkedIn.

Brand Lift 65

Brand Lift Conversion Rate Retargeting Video Ads 65

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. All of this has spurred DTC advertisers to dip into CTV/OTT. First-time advertisers.

Marketing 96

Marketing Brand Lift Retail MarTech 96

Martech Series

JUNE 23, 2022

This represents a huge step forward for the industry, and we’ll continue to work with all of our publisher, agency and advertiser partners to guide them on how to work with this new metric and align it to their business goals.”. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix.

Brand Lift 92

Brand Lift MarTech Communications Media 92

Ad Monsters

DECEMBER 7, 2023

It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Advertisers Use Too Many SSPs, Which Makes Accountability Difficult The average advertiser uses 19 SSPs, while some use as many as 53.

Marketing 98

Marketing Brand Lift CPM Viewability 98

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. in-game advertising vs in-app mobile advertising)?

Advertising 52

Advertising Viewability Banner Brand Lift 52

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. Chase Palmieri, CEO of Credder Inc.

Brand Lift 96

Brand Lift MarTech Advertising Media 96

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. Digital advertising is lightning fast.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Martech Series

AUGUST 3, 2022

Aki Technologies, an Inmar Intelligence company and the leader in moment marketing and personalized advertising, was named the winner of a Gold Stevie® Award in the Adult Beverages Marketing Campaign of the Year category in The 20th Annual American Business Awards. The American Business Awards are the U.S.A.’s

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

Machine Learning 86

Machine Learning Ad Exchange Brand Lift Impressions 86