Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. The Financial Times invests heavily in brand lift measurement. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Last Week’s Highlights.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Ad Monsters

DECEMBER 13, 2022

For advertisers, the loss of identifiers and signals has significantly altered their campaign outcomes and KPIs. Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. We all know this to be true, but maybe just not how much. .

Viewability 70

Viewability Advertising Impressions Cookies 70

Basis

JANUARY 3, 2024

Amongst advertisers, the platform isn’t as widely leveraged as YouTube or TikTok. If you want to learn more about what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity, you’ve come to the right place. Does advertising on Reddit makes sense for all brands?

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Digiday

FEBRUARY 2, 2023

Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. Over the last 18 months of data privacy rollouts from Google’s crumbling cookie to Apple’s iOS 14 update, targeting and measurement have become muddied. Overall, budgets have been either flat or down 5% across the board. .

Advertising 62

Advertising Brand Awareness Brand Lift Agency 62

Martech Series

JANUARY 5, 2023

Linda Shea, Executive Vice President Business Advisory Services at Big Village highlights some of the major trends that will dominate online advertising in 2023: __. We’d love to hear more about some of your latest observations on the digital ad market: what trends do you feel will dominate the online advertising space through 2023?

MarTech 94

MarTech Brand Lift Cookies ROI 94

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. To accommodate higher demand in their advertising businesses, hiring more pre- and post-sales roles has become a necessity. Time crunch.

Media 54

Media Advertising Cookies Impressions 54

Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

Media 80

Media Brand Lift SEO MarTech 80

VideoWeek

JANUARY 12, 2024

Disney Announces Shoppable Ad Format and Self-Serve Expansion Disney will enable advertisers to buy ads across Hulu and Disney+ in a single campaign, the company announced at CES 2024, ahead of launching a combined streaming service in March 2024.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Basis

DECEMBER 1, 2023

Further, health and pharma advertising is undergoing some substantial digital shifts: In 2023, the health and pharma industry spent $17.8 billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

AdExchanger

OCTOBER 10, 2022

So, although third-party cookies are on the way out, it’s hard to mourn what you never had, said Emily Weishaupt, communications insights manager at Nestlé Purina. “We Signal loss is less stressful for CPG companies, since they historically lack a direct relationship with their customers, at least in terms of data collection.

Cookies 100

Cookies Communications Brand Lift Advertising 100

Martech

JANUARY 3, 2023

But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 86

ROI Control Group Audience Cookies 86

VideoWeek

MAY 17, 2024

Netflix hasn’t said whether it will run ads during the NFL games – but doing so would bolster Netflix’s ad offering, giving it mass simultaneous reach which it can’t offer advertisers with the majority of its content. OpenAI has also signed up as an advertising partner on Reddit as part of the deal.

Retail 98

Retail Media Ad Tech Audience 98

VideoWeek

NOVEMBER 24, 2023

Reporting campaign delivery against all the major trading audiences is a big step forward, providing advertisers and agencies with even greater accountability for their investment in advertising on linear and VOD services,” said Barb chief executive Justin Sampson. A similar gap exists in digital video too. Read on VideoWeek.

Audience 52

Audience Video Ads Media Agency 52

Martech

APRIL 27, 2022

This expanding digital ecosystem, combined with the proliferation of consumer and marketing data and the impending loss of third-party cookies, requires that marketers have a proactive marketing analytics strategy. It helps you do more with your advertising dollars and increase efficiency by reallocating spend to the most effective channels.

Marketing 128

Marketing CPL Machine Learning CPC 128

Martech

APRIL 1, 2024

Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. That’s not news.

Advertising 115

Advertising GDPR Clickbait Brand Lift 115