Martech

APRIL 4, 2024

Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Advertisers can choose attributes for their target like company size, seniority and interests. Advertisers then set a budget for their campaign and determine when they want it to run. Image: LinkedIn.

Brand Lift 64

Brand Lift Conversion Rate Retargeting Video Ads 64

Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. B2B brands with lead generation goals also benefit from down-funnel performance.

Audience 91

Audience Conversion Rate Brand Lift Machine Learning 91

Martech Series

OCTOBER 17, 2022

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement.

Brand Lift 92

Brand Lift ROI MarTech Conversion 92

Ad Monsters

DECEMBER 13, 2022

For advertisers, the loss of identifiers and signals has significantly altered their campaign outcomes and KPIs. Most notably, the study uncovered that out of all the metrics advertisers use to measure campaign effectiveness, only engagement and attention appear to be the least impacted. ID Loss’s Impact on KPIs. ” . .

Viewability 70

Viewability Advertising Impressions Cookies 70

Digiday

FEBRUARY 7, 2023

More Than That with Gia Peppers kicked off season three last week, backed by several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard. And it’s certainly a bit unusual that it was created by an agency holding company, in this case Dentsu.

Advertising 63

Advertising Brand Lift Conversion Education 63

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. Digital advertising is lightning fast.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Ad Monsters

DECEMBER 7, 2023

It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Advertisers Use Too Many SSPs, Which Makes Accountability Difficult The average advertiser uses 19 SSPs, while some use as many as 53.

Marketing 93

Marketing Brand Lift CPM Viewability 93

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Martech Series

AUGUST 3, 2022

Aki Technologies, an Inmar Intelligence company and the leader in moment marketing and personalized advertising, was named the winner of a Gold Stevie® Award in the Adult Beverages Marketing Campaign of the Year category in The 20th Annual American Business Awards. The American Business Awards are the U.S.A.’s

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Basis

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) Programmatic channels can also help build retargeting pools quickly and aid in conversion-based campaigns.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Martech Series

AUGUST 1, 2022

Matterkind Releases New Report Exploring Diversity, Equity, and Inclusion Across Advertising. Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube. Amid rapid digitization, consumers have many various touchpoints where they can begin their relationships with a brand.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

InMobi

NOVEMBER 18, 2020

For many brands, physical retail stores are still their lifeblood, and will likely remain so for a long time. Yet, one of the best ways to drive in-person retail sales may actually be mobile in-app advertising. Retailers should take advantage of this trend and reach their consumers where they are through in-app advertising.

Retail 52

Retail Advertising Brand Lift Mobile Ads 52

Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

Media 80

Media Brand Lift SEO MarTech 80

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. What Is Performance TV Advertising? How Does Performance TV Differ From Traditional TV Advertising?

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

MNTN

MAY 24, 2022

This means being intentional about your messaging, and consistently representing your brand’s promise and mission, no matter the advertising format (but especially on television). As Simon Sinek says, understanding your “why” is the core of being able to communicate your brand in an effective way.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Automatad Inc.

MARCH 23, 2022

The Financial Times invests heavily in brand lift measurement. Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Companies purchasing podcast ads grew by 14% YoY, 42% being repeat advertisers. Financial Times’ Brand Lift Strategy.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Source: Optmyzr You can use tags or online conversions to inform Google about customers submitting forms, requesting demos, or making purchases.

Marketing 101

Marketing Brand Lift Conversion Rate Brand Awareness 101

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. For brands, it will forever be about the consumer journey,” said Jay Wolff, Chief Revenue Officer at KERV. Static ads are wasted impressions.

Machine Learning 58

Machine Learning Click Through Rate Retail Brand Lift 58

Basis

DECEMBER 1, 2023

Further, health and pharma advertising is undergoing some substantial digital shifts: In 2023, the health and pharma industry spent $17.8 billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. To accommodate higher demand in their advertising businesses, hiring more pre- and post-sales roles has become a necessity. Time crunch.

Media 54

Media Advertising Cookies Impressions 54

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 74

Brand Lift Brand Awareness Media Agency 74

SpotX

JULY 12, 2021

advertising a new snack item on a cooking CTV program), third-party data strategies (e.g. Performance metrics are unique to every campaign and can include brand lift, increases in branded organic search during and after a CTV campaign, and conversions.

Agency 52

Agency Brand Lift Audience Conversion 52

Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Full-funnel measurement provides insights to optimize future campaigns Marketers and brands can’t manage what they can’t measure.

Audience 47

Audience Brand Lift Impressions Manufacturing 47

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. But that isn’t the only threat at the moment to newsletter publishers’ advertising businesses.

Media 62

Media Brand Lift Click Through Rate Brand Awareness 62

InMobi

APRIL 26, 2022

Founded in 2016, the DIGIXX Awards by AdGully are designed to recognize and celebrate excellence in Digital Marketing & Advertising in the Indian subcontinent. This year, InMobi bagged 6 prestigious DIGIXX awards in partnership with brands across different industries. The campaign also led to 2.7

Healthcare 52

Healthcare Education Brand Lift Conversion Rate 52

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. Introducing the new Kaspersky offerings: from standard to premium.

Brand Lift 86

Brand Lift Education MarTech Conversion 86

SpotX

JUNE 7, 2021

Advertisers Can Now Utilize Brand-Safety and Contextual Data on SpotX Supply. CTV has been proven to perform better on every advertising performance metric from unaided awareness to return-on-ad-spend. Consumers are increasingly flocking to connected TV (CTV).

Brand Lift 40

Brand Lift Entertainment Media Ad Targeting 40

VideoWeek

JANUARY 12, 2024

Disney Announces Shoppable Ad Format and Self-Serve Expansion Disney will enable advertisers to buy ads across Hulu and Disney+ in a single campaign, the company announced at CES 2024, ahead of launching a combined streaming service in March 2024.

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

AUGUST 25, 2023

Agencies Concerned Over YouTube Trading on its Own Survey Data Some advertising agencies have criticised YouTube’s move to start trading based on its own surveys, which are used to calculate how many people are watching ads on CTV, according to Ad Age. “But But then they’re doing their own thing and pushing that down in the marketplace.”

Media 52

Media Retail GDPR Agency 52

Digiday

MARCH 29, 2023

Collaboration with creators First built in 2018 by Nadel, the Creator Score’s intended use was to solve the internal question of which piece of branded content performed best and then how could the publisher get more eyeballs on it. In that case, the Creator Score tool could help BuzzFeed close the deal with advertisers.

Click Through Rate 66

Click Through Rate Brand Lift Audience Media 66

Digiday

DECEMBER 11, 2022

The following conversation has been edited for clarity and space. Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Antoinette Siu. Speed reading.

Media 60

Media Mobile Ads Brand Lift Agency 60

Digiday

DECEMBER 11, 2022

The following conversation has been edited for clarity and space. Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Antoinette Siu. Speed reading.

Media 60

Media Mobile Ads Brand Lift Agency 60

Digiday

MAY 2, 2023

Twitch, the world’s leading live-streaming service, was nominated for Best In-House Content/Brand Studio. The company’s content studio, Brand Partnership Studio (BPS), helps brands and creators collaborate to craft innovative campaigns that stand out from traditional advertising initiatives.

Marketing 68

Marketing Entertainment Audience Agency 68

Martech Series

AUGUST 5, 2022

The report also found that micro influencers are particularly effective at driving conversions, with 49% of surveyed marketers saying they were more likely to make a purchase after seeing a product recommended by a micro influencer. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Marketing 81

Marketing Audience Media Entertainment 81

InMobi

MAY 7, 2019

InMobi Pulse uses InMobi’s mobile advertising network for reaching out to mobile users and rendering native mobile surveys within ad slots. The Product and UX team at InMobi Pulse have iterated on multiple versions of how a question should be presented on mobile to optimize the conversion rates and survey response quality.

Audience 52

Audience Real Estate Brand Lift Conversion Rate 52

Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ).

Marketing 128

Marketing CPL Machine Learning CPC 128

Single Grain

NOVEMBER 15, 2019

Sure, you might not need billions of people to view your video advertisements. It’s also worth noting that 84% of Facebook’s total advertising income comes from mobile advertising. Dive Deeper: 11 Companies That Are Doing Mobile Advertising Right in 2019. Plus, you're already going to pay for Facebook advertising.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97