Basis

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. What Is a Conversion?

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

Adweek

FEBRUARY 15, 2024

You might be wondering how an iconic pretzel brand that's been around for 26 years continues to go viral over and over again. Well, one thing we know to be true is that everyone loves hot, handmade, pretzels. But that's not the only reason why. Auntie Anne's has become a brand on social that takes.

Conversion 305

Conversion Media Advertising 305

MNTN

FEBRUARY 10, 2023

In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). And those advertisers were able to expand their reach as well, with impressions served to 69% more users.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Ad Rants

JANUARY 11, 2023

Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals. One of the most important things you can do to boost your conversion rates is to publish consistently.

Conversion 186

Conversion Conversion Rate SEO Brand Awareness 186

Adweek

FEBRUARY 14, 2024

While costs per click are relatively low, inconsistent conversion and brand safety concerns are making SMBs wary of spending on X, five sources told. X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad revenue declines it has faced as brands have quit the platform.

Advertising 316

Advertising Conversion Ad Tech 316

Digiday

APRIL 9, 2024

As marketers attempt to balance privacy and performance, Snap and Snowflake are developing ways for advertisers to build privacy-enhancing technologies (PETs) with Snowflake’s Marketing Data Cloud. Minimizing the points of interface and points of transfer will continue to be a focus for advertisers.

Conversion 84

Conversion Media Advertising Marketing 84

The Ad Tech Blog

APRIL 26, 2024

This not only improves usability but also enhances the effectiveness of digital platforms, particularly in complex environments like digital advertising where user engagement is critical. This can frustrate users and diminish the overall effectiveness of advertising campaigns.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. Leading U.S. ” Why we care.

Conversion 113

Conversion Marketing SEO MarTech 113

Ad Rants

NOVEMBER 7, 2022

There's nothing more frustrating than getting lots of clicks without any conversions. Here are some practical tips to help you improve conversions for your next PPC campaign. For example, if you're doing PPC advertising for medical practices , you might include terms like "common dermatology issues" or "how to correct sun damage.".

Conversion 130

Conversion A/B Testing Audience Advertising 130

Adweek

JUNE 27, 2023

Recently, the programmatic industry has been coalescing around a new enemy, made for advertising (MFA) publishers. But, as with most of the problems within programmatic, the debate around MFA sites obscures the more important conversation: The proliferation, and continued transaction, of low-quality media.

Advertising 230

Advertising Conversion Media Ad Tech 230

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. Marketing is not advertising. Marketing is the same. Let me explain.

Conversion 129

Conversion Marketing Audience SEO 129

Ad Monsters

MAY 15, 2024

How important do you believe RMNs will be for the future of retail and for the advertising ecosystem overall? The post Innovating the Future of Marketing: A Conversation with Jay Friedman, CEO of Goodway Group appeared first on AdMonsters.

Conversion 104

Conversion Retail Machine Learning Marketing 104

AdExchanger

JULY 25, 2023

As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations to get conversion information from advertisers. The post Tealium Zeroes In On Conversion APIs As a Solution For Signal Loss appeared first on AdExchanger.

Conversion 98

Conversion Cookies Advertising 98

Adweek

MAY 4, 2023

Amid frenzied conversations about how artificial intelligence is upending media and advertising, Microsoft is finally giving marketers a peak into how integrating ChatGPT into Microsoft's Bing search engine will change its ads business. The process of buying advertising on Bing is no different now than it has.

Advertising 242

Advertising Conversion Media Marketing 242

Martech

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Webinar highlights: Signal fragmentation: Understand its impact on Meta advertising performance.

Conversion 92

Conversion ROI Ad Targeting Advertising 92

Adweek

NOVEMBER 9, 2022

Twitter's self-described "Complaint Hotline Operator," Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns about brand safety and ad relevancy. Brands including Paramount, eBay, Walgreens, Honda and Ford joined the audio conversation along with about 100,000 others.

Advertising 240

Advertising Conversion 240

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s We have this conversation every year and it’s exhausting.

Advertising 103

Advertising Cookies Machine Learning Ad Server 103

Martech

APRIL 26, 2023

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Click here to view more MarTech webinars.

Conversion 91

Conversion Marketing MarTech Media 91

Adweek

AUGUST 17, 2022

To better gauge the state of the media ecosystem, Adweek spoke with the chief revenue officers of 10 premium publishers to discuss the advertising trends they have seen, how they are responding and what they are forecasting. Adweek has kept the identities of the individuals and companies anonymous to keep the conversations candid.

Advertising 243

Advertising Conversion Media 243

Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

Machine Learning 99

Machine Learning Advertising Cookies Conversion Rate 99

Martech Series

DECEMBER 19, 2022

The foundation of conversational commerce is the ability to engage with customers along every step of the customer journey, in whichever channel they prefer – essentially, a customer-first approach that enables more meaningful conversations. This is conversational commerce.

Conversion 96

Conversion Retail Communications MarTech 96

Adweek

JUNE 17, 2022

Many agencies have publicly committed more equitable advertising. They joined pledges, dedicating a certain number of their clients' media dollars to minority-owned publications. But the industry still has a long way to go. The 4A's Now. Next report on the talent and future of work cites a Salesforce study in which 71% of respondents.

Conversion 227

Conversion Agency Media Advertising 227

AdvertiseMint

NOVEMBER 15, 2023

Definition of Conversion In the world of marketing, the term “conversion” holds significant weight. Essentially, conversion is the bridge between mere interest and decisive action. Why Conversions Matter? Monetary Value Every conversion, be it a purchase or signing up for a service, often brings monetary gain.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

MNTN

MAY 22, 2023

As you create and launch ad campaigns, you may be setting lofty goals related to your desired number of conversions. Accounting for micro, as well as macro conversions, will give you a clearer assessment of how well your marketing campaigns are building awareness, driving traffic to your brand, and converting leads into customers.

Conversion 52

Conversion Retargeting Non-Profit Conversion Rate 52

Adweek

MAY 16, 2024

Following our conversation with NBCU's Mark Marshall, next up is Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox Entertainment. With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad sales leaders.

Entertainment 228

Entertainment Conversion Advertising Marketing 228

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising.

Advertising 109

Advertising Marketing Geo targeting Retail 109

Adweek

MARCH 2, 2023

As Microsoft and Google race to integrate the next wave of language artificial intelligence into their respective search engines, the push has left agencies with questions about what these new conversational platforms will mean for how ads are served.

Advertising 240

Advertising Marketing Conversion Agency 240

Martech Series

JANUARY 9, 2023

But in the broader conversational sense, the technology is rather limited, and can be very frustrating at times from a customer experience perspective. The post Voicebot 3000 Automates Repetitive Verbal Conversational Tasks appeared first on MarTech Series. Calling this new form of digital thinking Hybrid Intelligence.

Conversion 79

Conversion Finance Information Technology MarTech 79

Digiday

MAY 12, 2024

Maybe Snap has managed to convince advertisers of its value after all. Over the last quarter, the social media platform has been lauding incentives and discounts on top of its beefed up ad offering to get buy in from advertisers and ultimately maintain its recent growth. At least, it’s trying to.

Advertising 82

Advertising Conversion Media Marketing 82

MNTN

JULY 6, 2023

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Conversion funnels are also known as sales funnels.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

Martech

JULY 20, 2021

Digital ad efforts have been limited to the likes of paid search and social media advertising. With its data-driven approach to measurement and targeting, the rise of Connected TV advertising has made it a viable third ad channel for those in the B2B space looking to differentiate from the competition.

Conversion 112

Conversion MarTech Advertising Media 112

AdPulp

OCTOBER 13, 2020

During the meeting, he asked me a lot of great questions about advertising, copywriting, clients, mentoring, and more. The post A Conversation Between Copywriters appeared first on Adpulp. The full interview is available on his LinkedIn page, right now. It will also be published on Pinwheel’s blog.

Conversion 81

Conversion Advertising Agency 81

Adweek

APRIL 12, 2024

After debuting on the stock market with a pop in March, Reddit chief marketing officer Roxy Young joined ADWEEK's Social Media Week event in New York this week to bust some myths for advertisers still leery about appearing on the community-driven platform.

Conversion 300

Conversion Media Advertising Marketing 300

Martech Series

OCTOBER 12, 2022

Conversational interactions offer the opportunity to flex the full powers of ABM’s personalized approach while avoiding the potentially detrimental drawbacks of digital fatigue. Forrester research has found that just a quarter of B2B marketers using chat combine it with AI to optimize conversational marketing dialogue.

Conversion 71

Conversion Marketing Communications MarTech 71

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

Ad Monsters

APRIL 23, 2024

Last week, Yahoo introduced two innovative CTV solutions to enhance advertisers’ experience in CTV. Sitting beachside at the Yahoo Cabana at Possible, we had a very in-depth conversation with Roodman about targeting and addressability. He assured us that Yahoo DSP’s upcoming developments will prioritize measurement.

Advertising 84

Advertising A/B Testing Conversion Audience 84

Exchange Wire

NOVEMBER 6, 2023

Campaign developed and executed within five days to reach S-Corp clients ahead of critical tax deadline Adform, a global integrated advertising platform, and digital agency, GALE, has announced that a dynamic display campaign executed for a Fortune 500 tax preparation company [.]

Conversion Rate 98

Conversion Rate Conversion Agency Advertising 98