Martech Series

OCTOBER 7, 2022

Conversational AI helps brands navigate this. Conversational tech solutions are getting better at driving a unified omnichannel experience. Micro-conversations via voice, video, or text enable tailored recommendations to consumers at every step of brand engagement. Conversational AI is transforming businesses across industries.

Conversion 81

Conversion Healthcare ROI Communications 81

AdvertiseMint

NOVEMBER 15, 2023

Definition of Conversion In the world of marketing, the term “conversion” holds significant weight. Essentially, conversion is the bridge between mere interest and decisive action. Why Conversions Matter? Monetary Value Every conversion, be it a purchase or signing up for a service, often brings monetary gain.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

Smart-Hub

APRIL 12, 2024

Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. Explore How Our Partners Have Grown With Us Download For Free 9 Main Programmatic Metrics Tracking all the available online advertising metrics allows for a deeper understanding of the campaigns’ performance.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Ad Beat

FEBRUARY 21, 2024

In fact their net of influence is so wide that they have reshaped the very landscape of digital advertising. You’re majorly missing out on ROI, because they’re currently the best group to focus your advertising effects on. Advertise your brand values With a spending power of $2.5 So, if you aren’t marketing to them?

ROI 52

ROI Marketing Impressions Conversion 52

MNTN

OCTOBER 17, 2022

One of the most insightful and efficient ways of measuring a company’s health is Return on Investment (ROI). Return on investment (ROI) is the ratio of your profit or loss divided by your investment. ROI is used to determine if an investment is being used most effectively and efficiently as possible.

ROI 52

ROI Machine Learning Fashion Conversion 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! What Is Video Advertising? Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

MNTN

JANUARY 19, 2024

Consider lead conversion touch attribution, for example. What Is Lead Conversion Touch Attribution? Much like other models, the lead conversion touch attribution model focuses only on the specific touchpoints that contribute to the actual conversion of a lead into a customer.

Conversion 52

Conversion Viewability Advertising Media 52

Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. How do you reach your target audience?

Advertising 136

Advertising Marketing ROI Conversion 136

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Martech

MAY 1, 2024

This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. You will be able to see real-time spend tracking, current and projected spend and forecast conversion performance.

ROI 105

ROI Conversion MarTech Audience 105

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

MNTN

MARCH 26, 2024

That rapid development is something that marketers have, naturally, taken notice of, leading Roku advertising to experience a noticeable uptick as well. Advertising on Roku is a great option to incorporate into your digital marketing mix and subsequently diversify it. What Is Roku Advertising? How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

MARCH 26, 2024

That rapid development is something that marketers have, naturally, taken notice of, leading Roku advertising to experience a noticeable uptick as well. Advertising on Roku is a great option to incorporate into your digital marketing mix and subsequently diversify it. What Is Roku Advertising? How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Spoton Digital Media

OCTOBER 20, 2023

But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. What Happens When You Cut Your Marketing and Advertising Budget?

Advertising 90

Advertising Marketing ROI Brand Awareness 90

MNTN

FEBRUARY 7, 2023

And that’s just the advertising circuit that makes up the cultural zeitgeist that is the Big Game. Think of it as the unofficial start to the TV advertising new year, where brands stretch their creative muscles to debut their biggest commercials of the year. The expense is lower and the ROI is sky-high. per dollar spent.

Advertising 98

Advertising ROI Conversion Rate Impressions 98

Smart-Hub

APRIL 29, 2024

In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Get a Consultation For Free Contact us 12 Key Programmatic Advertising Trends In recent years, programmatic advertising has emerged as a game-changer.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

MNTN

APRIL 24, 2023

A sales funnel is a conceptual tool that businesses use during the sales process to convert potential sales leads into actual sales, increase sales numbers, and improve their overall ROI. However, A/B testing is also useful for gathering feedback on other kinds of advertising content as well.

Conversion 52

Conversion A/B Testing Retargeting Audience 52

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Measure the impact of influencer campaigns tracking links, referral codes, and engagement metrics to assess ROI and inform future collaborations.

Healthcare 215

Healthcare eCommerce Marketing ROI 215

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Digiday

MAY 1, 2024

Sponsored by A+E In a complex media ecosystem, advertisers are striving to understand metrics in ways that enable holistic decision-making. The approach is particularly beneficial as advertisers seek more effective methods of demonstrating ROI, especially when investing in video. Continue reading this article on digiday.com.

Video Ads 68

Video Ads ROI Impressions Conversion 68

Karola Karlson

DECEMBER 7, 2023

Because… What if your highest-ROI period for marketing is right at the beginning of January? What if this is the best possible time to invest in low-cost advertising while the competition is still recovering for a Q4 holiday period “hangover?” This should be done in November-December of the previous year.

ROI 52

ROI Marketing Real Estate Agency 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Digital Turbine

APRIL 24, 2023

Jumpstart your week here: Which type of game is best to advertise in? While the ultimate goal is conversion, brands can use all types of games to create connections with consumers. In these moments, the user may still be laser focused on the advertising, but just too involved in the game to convert right away.

Advertising 59

Advertising Brand Awareness Conversion ROI 59

The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns.

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

Monetize More

JUNE 26, 2023

As one of the largest digital advertising companies, Google takes this seriously. The TCF works by giving you more control over how your data is used for advertising. No ads: Opting out of interest-based advertising altogether. Ever wondered how online ads work and how your data is used to serve them? The choice is yours.

ROI 52

ROI Ad network Ad Tech Conversion 52

MNTN

FEBRUARY 15, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. What Is Linear TV Advertising? Linear TV advertising refers to the commercials that are broadcast across scheduled television programming via satellite or cable networks.

Advertising 98

Advertising Audience Retargeting Food 98

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. What’s more, signal loss means advertising budgets are already tilting toward the big walled gardens. Where the focus is.

Cookies 114

Cookies ROI Conversion MarTech 114

MNTN

AUGUST 16, 2022

It’s a question that many advertisers have been asking themselves for months now—and how MNTN’s Senior Product Marketing Manager John Zucker kicked off his recent webinar, Stand By Your Ad: Why CTV is Every Marketer’s Ally in Good Times and Bad. The post The Best Practices For Advertisers During An Economic Crunch appeared first on MNTN.

Advertising 98

Advertising ROI Retail Conversion 98

Basis

JANUARY 24, 2024

And solutions abound for targeting and retargeting potential new customers and attributing their conversions—including inquiries, online applications, scheduled appointments, and more—to advertising campaigns. What are the top considerations for financial services advertisers going into the cookieless future?

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Was it the creative?

Advertising 109

Advertising Marketing Ad Exchange Retail 109

The Ad Tech Blog

APRIL 24, 2024

Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. The combination of AI and AR in advertising is set to transform the ad industry by offering new ways to connect with and captivate audiences.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. All of that’s leading to more precise conversion predictions, improved ROI for advertisers.” Get MarTech! In your inbox.

Marketing 110

Marketing ROI Conversion Retail 110

Ad Monsters

OCTOBER 18, 2022

This time last year, advertisers started taking a closer look at OOH. With a recession imminent, advertisers are confident that OOH will weather the storm, especially since OOH spending was up 38 percent from 2020-2021. OOH delivers in the ROI category. For every $1 spent on OOH advertising, there’s $2.80

Advertising 68

Advertising Pharmaceuticals ROI Conversion Rate 68

InMobi

MARCH 24, 2022

Here is our interview with Boots UK and ROI's Ollie Shayer. With our new retail media offering, we want to enable high-performing marketing campaigns for our supplier base and maximize their advertising ROI. What do you think retail media as a channel brings to the table for advertisers that other channels can't match?

ROI 52

ROI Media Retail Cookies 52

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52