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View-Through Attribution - The Missing Piece in Your Ad Strategy

InMobi

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Impression tracking is available through a few mobile attribution & analytics providers.

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In-Game Advertising: Q&A With Giuseppe Martoriello from iion

Clearcode

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. Questions Covered in the Q&A What defines an in-game ad?