Martech

SEPTEMBER 13, 2023

With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Marketing 123

Marketing eCommerce Mobile Ads MarTech 123

Ad Colony

JUNE 13, 2022

In this edition of Mobile Monday, we’re covering insights from mobile marketers on challenges from last year and what’s to come, the increase in ad spend on mobile in 2022, and how some apps are primed to expand services to become super apps. Learn all about these stories in this week’s Mobile Monday!

Mobile Ads 75

Mobile Ads Advertising Food Marketing 75

Digital Turbine

JUNE 19, 2023

Retain Customers Mobile ads can also be used to promote limited time offers, loyalty programs, new products, and more as clear calls to action. Embracing a mobile-first strategy has the ability to cultivate loyal customers and drive business growth at any part of the funnel. Want to learn more mobile strategies to build brand?

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

RevX

SEPTEMBER 13, 2021

Mostly because the growth marketers in fintech are adopting customer acquisition tactics and know-how from the gaming industry. And growth marketers in mobile gaming are not like other growth marketers. Gaming marketers might be 10 steps ahead, and not just in segmentation. Not any more. Sound familiar?

Mobile Ads 52

Mobile Ads Marketing CPM Finance 52

VideoWeek

JUNE 6, 2022

Ad-apting to ATT. The survey also suggests teething problems with Apple’s SKAdNetwork (SKAN), the privacy-friendly attribution tool that anonymously shares marketing data with advertisers. The introduction of ATT in April 2021 was labelled by some corners of the industry as the apocalypse for mobile advertising. .

Mobile Ads 64

Mobile Ads Advertising Marketing Ad Tech 64

MNTN

NOVEMBER 3, 2022

While brands should—and are—keeping social and mobile advertising in their omnichannel marketing mix, many have turned their attention to the next performance platform that builds on—and in many ways, supersedes—what came before: Connected TV. New Study Says Mobile is the Past, CTV the Future.

Mobile Ads 52

Mobile Ads Brand Awareness Audience Advertising 52

Digital Turbine

JUNE 13, 2022

In this edition of Mobile Monday, we’re covering insights from mobile marketers on challenges from last year and what’s to come, the increase in ad spend on mobile in 2022, and how some apps are primed to expand services to become super apps. Learn all about these stories in this week’s Mobile Monday!

Mobile Ads 52

Mobile Ads Advertising Food Marketing 52

Lemonads

MAY 4, 2020

Not only this, but 89% of these users will likely recommend a company after having a positive experience with that brand on a mobile device. Needless to say, optimizing your mobile ads has become an essential part of any digital marketing campaign. What Makes Mobile Ads Special?

Mobile Ads 52

Mobile Ads Affiliates CPA Conversion 52

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. Interstitial Ads. Pros of Interstitial Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Digiday

MARCH 23, 2023

This puts a strain on the bidding systems, cutting efficiency and lowering publishers’ potential ad revenue yield. Fortunately, this trend is shifting as new mediation solutions enter the market. Hybrid media solutions are helping mobile marketers move toward more effective bidding models. “In

Mobile Ads 56

Mobile Ads Fill rate Ad network Impressions 56

Marketing Dive

JANUARY 11, 2023

The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend.

Mobile Ads 131

Mobile Ads 131

PubMatic

MAY 25, 2022

While brands have been collecting email addresses as part of their omnichannel and marketing strategies for some time, this ID is just entering the programmatic mobile advertising marketplace. The benefit of using a deterministic ID is that it opens up opportunities for cross-screen targeting, and, therefore, omnichannel marketing.

Mobile Ads 57

Mobile Ads Impressions Audience Media 57

Martech

MAY 8, 2024

The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides. Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech.

Geo targeting 105

Geo targeting Advertising Click Through Rate Mobile Ads 105

AdvertiseMint

OCTOBER 20, 2023

What is Mobile Marketing? Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Check out three of the chapters today: Introduction What does a successful ad look like? But then digital happened.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Digiday

OCTOBER 4, 2023

Two years ago, Apple’s AppTrackingTransparency framework (ATT) presented an attribution problem, muddying advertisers’ insight as to whether their mobile ads were working. In my opinion, the effects of iOS 14 and some of that stuff has been somewhat overstated and you still see the ability to run profitable digital marketing campaigns.”

Marketing 91

Marketing Cookies Mobile Ads Media 91

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

Marketing 117

Marketing Banner Retail Geo targeting 117

InMobi

SEPTEMBER 20, 2018

Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. So why do mobile marketers have a hard time finding new customers? Part of the issue is in how they approach location based marketing.

Mobile Ads 52

Mobile Ads Cookies Click Through Rate Audience 52

Ad Beat

JANUARY 1, 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

MNTN

MARCH 22, 2024

Before the digital marketing revolution of the past few decades, advertisers had to cast a wide net and hope that they were lucky enough to get their content in front of the right audiences. One new strategy is location-based marketing , which allows advertisers to filter audiences by geography. What Is Location-Based Marketing?

Advertising 52

Advertising Marketing Conversion Rate Audience 52

MNTN

OCTOBER 14, 2022

But a new report reveals that this rising channel is still being massively underutilized by many marketers. According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. . What’s the Most Effective TV Ad You’ve Seen, and Why?

ROI 98

ROI Marketing Mobile Ads Advertising 98

VideoWeek

MARCH 7, 2024

Wurl meanwhile is targeting a different bucket of performance marketing spend. The company, which operates across CTV distribution, monetisation, and demand, was acquired by mobile ad tech business AppLovin back in 2021. For a lot of these companies, CTV is a new market for them. The second product is supply.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104

InMobi

APRIL 18, 2019

Every organization in the mobile advertising space aims to totally prevent fraud, but is complete mobile ad fraud prevention even possible? Will mobile advertising fraud always be around, or can potentially fraudulent schemes be eliminated for good? Ad dollars lost from fraud is now in the billions.

Mobile Ads 40

Mobile Ads Pop-Up Advertising Marketing 40

InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. For some businesses, fraud gobbled up around 80 percent of marketing budgets.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

Marketing Tech News

MARCH 12, 2024

Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per.

Banner 83

Banner Finance Mobile Ads Entertainment 83

Basis

JANUARY 24, 2024

But Google Chrome’s cookie deprecation isn’t the only force pushing digital advertisers towards a privacy-first approach: marketing teams have already had to deal with signal loss in recent years due to factors like the uptick in digital advertising regulation , Apple’s App Transparency, and consumer demands for data privacy.

Advertising 59

Advertising Marketing Cookies Retargeting 59

More About Advertising

OCTOBER 4, 2017

Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered, in a survey of 500 marketers, that 41 per cent are (its words) “intimidated” by them. Even more so than desktop.

Mobile Ads 40

Mobile Ads Marketing Media Advertising 40

InMobi

AUGUST 14, 2018

The fact that mobile ad fraud is a growing concern among publishers and advertisers is nothing new. According to the latest figures from Adjust, mobile ad fraud almost doubled between 2017 and 2018, and some advertisers are set to lose as much as 80 percent of their ad budgets on mobile to fraud.

Mobile Ads 52

Mobile Ads Impressions Advertising Marketing 52

InMobi

JANUARY 21, 2014

Of the growth, in-application ads contributed to 53% of mobile ad impressions. When it comes to the overall share of manufacturer impressions across smartphones and tablets globally, Samsung is the clear leader with 31% market share, followed by Apple (27%) and Nokia (20%). from the previous quarter.

Impressions 52

Impressions Mobile Ads Marketing Manufacturing 52

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Learn all about these stories in this week’s Mobile Monday! What do mobile gamers look like?

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. In 2019, marketers lost an estimated $13 billion to app install fraud.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

OCTOBER 17, 2013

He tells that Year to 2013 for the Mobile Advertising market in Korea is shifting to a predictable market. In 2013, Korea’s mobile advertising industry is expected to shift from a market characterized by opportunity and uncertainty to a predictable one. Article: [link]

Mobile Ads 52

Mobile Ads Marketing CPC ROI 52

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Location-based data — or human movement data, as the Near people call it — is gathered primarily from mobile apps. Interpreting location data for marketing campaigns. Get MarTech! In your inbox. Image: Near.

Marketing 84

Marketing ROI Retail Mobile Ads 84

Marketing Dive

NOVEMBER 15, 2022

The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average.

Mobile Ads 102

Mobile Ads Advertising Marketing 102