Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

Media 80

Media Brand Lift SEO MarTech 80

Martech Series

JANUARY 5, 2023

We’d love to hear more about some of your latest observations on the digital ad market: what trends do you feel will dominate the online advertising space through 2023? Social media will continue to be an evergreen avenue for B2B marketing. The market has gotten increasingly more crowded over the years.

MarTech 94

MarTech Brand Lift Cookies ROI 94

Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. So maybe there’s something to the argument that attention metrics will be a key measure for advertisers once the cookie finally takes its final breath.

Viewability 74

Viewability Advertising Impressions Cookies 74

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 95

ROI Control Group Audience Cookies 95

VideoWeek

JANUARY 12, 2024

As the market moves towards streaming and increased fragmentation grows, brands need accuracy, consistency, scale and transparency to manage media investments,” said Sean Muller, CEO and Founder of iSpot. The suite shows advertisers viewing data from linear TV and over 400 streaming platforms in a single dashboard, the company said.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Digiday

FEBRUARY 2, 2023

With ad spend under more scrutiny than ever, brands should continue looking for cost-efficient and relatively new ways to boost brand awareness, especially as go-to performance marketing channels have proven less effective thanks to data privacy measures. She did not provide exact spend figures).

Advertising 67

Advertising Brand Awareness Brand Lift Agency 67

VideoWeek

MAY 17, 2024

The biggest of these came earlier this year, when Netflix acquired rights to wrestling brand WWE’s flagship show Raw in the US, and all of its content in international markets. But these factors haven’t been enough to counter falling social traffic and a relatively tough ad market for publishers.

Retail 98

Retail Media Ad Tech Audience 98

Basis

JANUARY 3, 2024

That being said, the fact that Redditors are so highly engaged and passionate about the topics they engage in comes with some caveats for marketers. Sounds like it has some real marketing potential—why aren’t more advertisers talking about it? Does advertising on Reddit makes sense for all brands?

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Developing first-party data to prepare for the post-cookie era. Learn more about this third-party cookie-alternative here. Time crunch.

Media 60

Media Advertising Cookies Impressions 60

Basis

MARCH 7, 2023

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 This is an increase of 34.9% year-over-year. In 2023, US DOOH spending is forecast to grow by another 15.8%.

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

VideoWeek

NOVEMBER 24, 2023

With Addressable Lift, ITV will also offer brand lift and site lift measurement for campaigns at a household level. MFE Shows Signs of Recovery in European TV Ad Market MediaForEurope (MFE), the European broadcasting group, has witnessed a 2.1 Read on VideoWeek. percent YoY fall in advertising revenues.

Audience 52

Audience Video Ads Media Agency 52

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 129

Marketing CPL Machine Learning CPC 129

Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Projections show that digital marketing in the U.S.

Advertising 125

Advertising GDPR Clickbait Brand Lift 125