Basis

JANUARY 24, 2024

Now, after numerous delays , third-party cookie deprecation in Google Chrome has officially begun, making the challenge of adapting to signal loss even more urgent. What cookieless marketing solutions are particularly useful for B2B advertisers? NL: When it comes to targeting, contextual relevance will be key.

Advertising 88

Advertising Marketing Cookies Brand Lift 88

Digiday

FEBRUARY 2, 2023

With ad spend under more scrutiny than ever, brands should continue looking for cost-efficient and relatively new ways to boost brand awareness, especially as go-to performance marketing channels have proven less effective thanks to data privacy measures. She did not provide exact spend figures).

Advertising 68

Advertising Brand Awareness Brand Lift Agency 68

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Developing first-party data to prepare for the post-cookie era. Time crunch. Numbers to know.

Media 63

Media Advertising Cookies Impressions 63

Basis

MARCH 7, 2023

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 This is an increase of 34.9% year-over-year. In 2023, US DOOH spending is forecast to grow by another 15.8%.

Advertising 83

Advertising Pop-Up Impressions Demand Side Platform 83

Basis

JANUARY 3, 2024

That being said, the fact that Redditors are so highly engaged and passionate about the topics they engage in comes with some caveats for marketers. Sounds like it has some real marketing potential—why aren’t more advertisers talking about it? Does advertising on Reddit makes sense for all brands?

Advertising 68

Advertising Audience A/B Testing Brand Lift 68