Ad Targeting Brand Lift Cookies Marketing 
Automatad Inc.
MARCH 23, 2022
Post cookie insights for publishers. The Financial Times invests heavily in brand lift measurement. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Last Week’s Highlights.
VideoWeek
MAY 17, 2024
The biggest of these came earlier this year, when Netflix acquired rights to wrestling brand WWE’s flagship show Raw in the US, and all of its content in international markets. But these factors haven’t been enough to counter falling social traffic and a relatively tough ad market for publishers.
Digiday
SEPTEMBER 15, 2022
This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Time crunch DPS preview The Verge challenges Twitter, The Athletic adds ads, Condé Nast recognizes its union, and more. Time crunch.
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