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Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. The Financial Times invests heavily in brand lift measurement. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Last Week’s Highlights.

GDPR 52
GDPR Cookies Brand Lift First-Party Cookies 52
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Media Briefing: Publishers are feeling the pressure from advertisers to deliver more, faster

Digiday

SEPTEMBER 15, 2022

Developing first-party data to prepare for the post-cookie era. Despite Google continuing to push back the deprecation of the third-party cookie, many publishers are developing their own first-party data suites to prepare for the inevitable. Learn more about this third-party cookie-alternative here. Numbers to know.

Media 56
Media Advertising Cookies Impressions 56
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