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Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. The Financial Times invests heavily in brand lift measurement. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Last Week’s Highlights.

GDPR 52
GDPR Cookies Brand Lift First-Party Cookies 52
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Media Briefing: Publishers are feeling the pressure from advertisers to deliver more, faster

Digiday

SEPTEMBER 15, 2022

“While we’ve driven a lot of page views, we’re not driving as many conversions as we forecasted. Developing first-party data to prepare for the post-cookie era. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

Media 66
Media Advertising Cookies Impressions 66
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