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Media Briefing: Publishers are feeling the pressure from advertisers to deliver more, faster

Digiday

It’s not just that campaigns need to achieve more impressions, but they need to meet the right type of impressions that adhere to agencies’ viewability requirements, frequency caps and brand safety standards. Developing first-party data to prepare for the post-cookie era. Numbers to know.

Media 66
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The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen. X has been increasingly positioning itself as a video platform as it seeks to draw more ad spend onto its platform. Jones joins from Pixability, where she was MD for EMEA.

Retail 52