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Innovations in Search and Social Advertising: December 2023/January 2024

Basis

JANUARY 17, 2024

Google Has Started Phasing Out Third-Party Cookies [:02] Google has officially begun phasing out third-party cookies in Chrome. A new feature called Tracking Protection rolled out in January to roughly 1% of users globally, blocking cookies that track users’ browsing history across websites.

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Social Advertising Advertising Cookies Brand Lift 80
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Everything You Need to Know About Advertising on Reddit

Basis

JANUARY 3, 2024

That being said, the fact that Redditors are so highly engaged and passionate about the topics they engage in comes with some caveats for marketers. Redditors are protective about their communities—a quality which has led to the perception that there’s an anti-advertising sentiment on the platform.

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Advertising Audience A/B Testing Brand Lift 68
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