Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. By now, you’ve likely started testing alternative identifiers to prepare for a future without third-party cookies.

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Adweek

JANUARY 30, 2024

In the second half of this year, Google will begin to fully deprecate third-party cookies across Chrome just as the presidential election begins in earnest. The full deprecation of third-party cookies will eliminate marketers' ability to use the currency to.

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Adweek

FEBRUARY 8, 2024

For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel.

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Adweek

JANUARY 30, 2024

this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Publishers, ad-tech firms and marketers at the event pointed to vague aggregate.

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AdExchanger

APRIL 23, 2024

Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger.

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Digiday

APRIL 29, 2024

Google’s decision to delay the third-party cookie crumble once again last week was no surprise to marketers. While the eventual disruption of third-party cookies ending in Chrome is a foregone conclusion, the pain felt by advertisers may not be as apparent as that felt post-iOS 14. Continue reading this article on digiday.com.

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Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

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Cookies Marketing Retargeting CPC 120

Adweek

MAY 4, 2023

Entrepreneur Gary Vaynerchuk is known for spouting marketing wisdom and forecasting trends. But his latest venture may raise a few eyebrows-because it lies within a fortune cookie.

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Adweek

APRIL 4, 2024

Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. It's data that puts the transaction in context," he said.

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Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. With no one-size-fits-all solution, marketers need a strategic approach. The real thing.

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AdExchanger

MARCH 3, 2024

It was probably the worst time of the funding market,” Topsort co-founder and CEO Regina Ye told AdExchanger. […] The post Topsort Raises $20 Million To Seize The Post-Cookie Market Opportunity This Year appeared first on AdExchanger.

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Digiday

APRIL 23, 2024

Google is delaying the end of third-party cookies in its Chrome browser — again. Competition and Markets Authority (CMA), keeping tabs on how this whole situation unfolds. “We Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.”

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Marketing Tech News

SEPTEMBER 19, 2023

Yet, marketers still lack preparedness for the deprecation of the third-party cookie. Read more » The post Marketers are unaware of how to prepare for Google’s cookie deprecation appeared first on Marketing Tech News. In a new survey from YouGov, commissioned by Adform, almost half of respondents.

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Ad Monsters

APRIL 25, 2024

Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. ” It’s also critical that the CMA has sufficient time to review all evidence, including results from industry tests, which the CMA has asked market participants to provide by the end of June.

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Cookies Ad Tech A/B Testing CPM 88

AdExchanger

APRIL 25, 2024

The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up again and again from near-certain death. Marketers and advertisers are rightly tired of this limbo. But at this point it’s clear they don’t have to keep watching.

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Cookies Audience Pop-Up Advertising 93

Digiday

FEBRUARY 14, 2024

Instead of waiting for a lifeline from Google, some marketers are taking matters into their own hands. They’re testing alternatives to third-party cookies now that the tech giant has clipped one percent of them in its Chrome browser. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Cookies Marketing Agency Media 93

Basis

APRIL 24, 2024

, Google has officially announced what in recent weeks appeared increasingly inevitable: Third-party cookie deprecation in Chrome will be delayed. It’s also critical that the CMA has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June.

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Cookies Media Advertising Marketing 85

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

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Cookies GDPR Click Through Rate Advertising 113

Digiday

JANUARY 15, 2024

Google kicked off the year with a signal that, yes, the third-party cookie is actually going away by starting to disable third-party cookies for 1% of Chrome users on Jan. Marketers have already been working over the last two to three years to prepare for the long-awaited death of the third-party cookie.

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Cookies Marketing 88

Adweek

AUGUST 25, 2022

Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. When agency Jaywing won the U.K.-based

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Cookies Agency Media Marketing 274

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

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Cookies First-Party Cookies Ad Exchange Marketing 56

Digiday

MARCH 3, 2024

Google has finally thrown down the gauntlet, making good on its promise to decimate third-party cookies in its Chrome browser by the end of this year. Some marketers have started testing alternatives , taking matters into their own hands as opposed to waiting for the other shoe to drop. Continue reading this article on digiday.com.

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Cookies Marketing Banner Display Advertising 95

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. The deal will let marketers target their audio ads at hundreds.

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Cookies Audience Ad Tech Media 249

Ad Monsters

JANUARY 4, 2024

Are marketers crying over their keyboards or getting on with the business of advertising? After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. Or will the industry find a way to somehow survive?

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Cookies Agency Retail Advertising 116

Digiday

MARCH 18, 2024

As marketers continue preparations for Google to finally sunset the third-party cookie altogether in Chrome, first-party data becomes that much more important. While major marketers have been testing alternatives, they’ve also been bolstering their first-party data strategies.

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Retail Cookies Media Marketing 75

AdExchanger

OCTOBER 24, 2023

Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing. Safari and Firefox no longer support third-party cookies for ad targeting, and Apple’s Intelligent Tracking Prevention makes it hard to use mobile IDs.

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Cookies Ad Targeting Audience Marketing 124

Digiday

APRIL 25, 2024

Looks like those third-party cookies aren’t going anywhere just yet. delay to third-party cookies in Chrome came because Google read the tea leaves Continue reading this article on digiday.com. delay to third-party cookies in Chrome came because Google read the tea leaves Continue reading this article on digiday.com.

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Cookies Media Marketing 76

Digiday

FEBRUARY 4, 2024

Out of all the measured thoughts, hot takes and wild guesses about the impending demise of third-party cookies in Google’s Chrome browser this month, there’s one blunt question that’s like a slap of reality: When will marketers finally start caring about these cookies going extinct? Continue reading this article on digiday.com.

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Cookies Marketing Media 88

Martech

MARCH 9, 2023

Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe study. The report surveyed 2,667 full-time marketing and customer experience leaders in the U.S., Going in the wrong direction.

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Cookies Marketing MarTech Media 91

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? “I think brand marketers are sort of biding their time — let’s not panic until we need to,” DeZao agreed.

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Cookies Impressions Retail MarTech 134

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. Dinesen , CEO and Co-Founder of Digiseg , third-party cookies can’t go away fast enough. “This is the challenge with third-party cookies. . “This is the challenge with third-party cookies.

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Cookies Audience Manufacturing Education 98

Digiday

MARCH 17, 2024

Amazon could emerge as an unexpected beneficiary from the end of third-party cookies in the Chrome browser. Once those cookies disappear, Amazon will stand as one of the few and largest platforms where marketers can precisely target and measure their advertising. Forget Google for a sec.

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Cookies Media Marketing Advertising 96

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Dig deeper: What personalization looks like without third-party cookies Potential issues. What are third-party cookies?

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Martech

FEBRUARY 2, 2024

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. This comes, of course, against the background of Google actually starting to allow Chrome users to disable cookies. Why we care. Get MarTech! In your inbox.

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Cookies Ad Inventory MarTech Audience 92

Digiday

APRIL 30, 2024

Counting on Google to furnish a rock-solid alternative to advertising sans third-party cookies is like betting on a roll of the dice, especially with the recent hiccup in its grand scheme. That’s probably why marketers at Vodafone in the U.K. aren’t losing sleep over the news. Continue reading this article on digiday.com.

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AdExchanger

OCTOBER 26, 2023

Another Cookie Delay? The third-party cookie might receive another stay of execution – and this time it wouldn’t be Google pushing the deadline. Sign up here.

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Cookies Marketing Agency 110

Exchange Wire

FEBRUARY 15, 2024

Lotame, a technology company that makes customer data smarter, faster, and easier to use for digital marketers, today reinforced its commitment to enabling data collaboration with the launch of Lotame Collaborate. Available through Spherical, Lotame's comprehensive end-to-end data collaboration platform, [.]

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