Remove Brand Lift Remove Cookies Remove First-Party Cookies Remove Marketing
article thumbnail

Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

Automatad Inc.

Post cookie insights for publishers. The Financial Times invests heavily in brand lift measurement. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Last Week’s Highlights.

GDPR 52
article thumbnail

The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

The biggest of these came earlier this year, when Netflix acquired rights to wrestling brand WWE’s flagship show Raw in the US, and all of its content in international markets. But these factors haven’t been enough to counter falling social traffic and a relatively tough ad market for publishers.

Retail 98