Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. So maybe there’s something to the argument that attention metrics will be a key measure for advertisers once the cookie finally takes its final breath.

Viewability 74

Viewability Advertising Impressions Cookies 74

VideoWeek

MAY 17, 2024

The biggest of these came earlier this year, when Netflix acquired rights to wrestling brand WWE’s flagship show Raw in the US, and all of its content in international markets. X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen.

Retail 98

Retail Media Ad Tech Audience 98

Basis

MARCH 7, 2023

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 This is an increase of 34.9% year-over-year. In 2023, US DOOH spending is forecast to grow by another 15.8%.

Advertising 83

Advertising Pop-Up Impressions Demand Side Platform 83

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Developing first-party data to prepare for the post-cookie era. Time crunch. Advertisers are absolutely asking for more KPIs to measure success.

Media 57

Media Advertising Cookies Impressions 57

Basis

JANUARY 3, 2024

One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. That being said, the fact that Redditors are so highly engaged and passionate about the topics they engage in comes with some caveats for marketers.

Advertising 68

Advertising Audience A/B Testing Brand Lift 68