illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?

Brand Lift 59

Brand Lift Advertising Brand Awareness Control Group 59

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. And, of course, there’s the rapid development of generative AI, which is both presenting new challenges and introducing fresh possibilities for marketers.

Brand Lift 81

Brand Lift Advertising Cookies Impressions 81

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Why we care.

Brand Lift 82

Brand Lift Conversion Rate Retargeting Video Ads 82

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

Brand Lift 67

Brand Lift Advertising Marketing Retargeting 67

MNTN

MAY 24, 2022

Crafting a CTA—even if it doesn’t result in conversions right away—will result in a brand lift and stronger brand awareness. At the brand awareness stage, you can use this opportunity to promote new collections that tie into Father’s Day verticals, and ‘higher-touch’ messaging instead of going in for the hard sell.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. CPGs and third-party audiences.

ROI 102

ROI Control Group Audience Cookies 102

Basis

JULY 7, 2023

To curate impeccable user experiences during this critical time of year, marketers need a deep understanding of how to succeed on each of the channels they plan to leverage, as well as a savviness for how to use them together to create a holistic experience throughout the customer journey.

Advertising 52

Advertising Retargeting Brand Lift Audience 52