Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Why we care.

Brand Lift 67

Brand Lift Conversion Rate Retargeting Video Ads 67

MNTN

MAY 24, 2022

Your goal is to keep the viewer watching beyond the three seconds, since this correlates with increased brand awareness. Crafting a CTA—even if it doesn’t result in conversions right away—will result in a brand lift and stronger brand awareness. Two Weeks ‘Til Father’s Day.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

Brand Lift 61

Brand Lift Advertising Marketing Retargeting 61

Basis

JULY 7, 2023

To curate impeccable user experiences during this critical time of year, marketers need a deep understanding of how to succeed on each of the channels they plan to leverage, as well as a savviness for how to use them together to create a holistic experience throughout the customer journey.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Getting inside their heads is super important for your digital marketing plan. Source: mariapeaglerdigital.com Setting up ads on social media can help you: Grow your community Boost brand awareness Promote content And drive sales!

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Single Grain

NOVEMBER 15, 2019

12 Important Facebook Features Every Marketer Needs To Take Advantage Of. As with most kinds of marketing, requiring an extra click will reduce your reach considerably. Facebook Ads: 7 Changes All Marketers Need to Know in 2019. But what if you can’t provide the right marketing message in just a few seconds?

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97