Martech Series

FEBRUARY 27, 2023

The summit highlighted the creative testing and measurement practices that are furthering campaign relevance, amplifying on-brand messages, and increasing ROI. Right now, backend measurement and pre-market testing are incredibly effective. This is data-driven decision-making at its finest. Cold creative is risky.

Brand Lift 86

Brand Lift Food ROI MarTech 86

Martech Series

JANUARY 5, 2023

We’d love to hear more about some of your latest observations on the digital ad market: what trends do you feel will dominate the online advertising space through 2023? Social media will continue to be an evergreen avenue for B2B marketing. The market has gotten increasingly more crowded over the years. About Linda.

MarTech 94

MarTech Brand Lift Cookies ROI 94

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. How to ensure first-party data drives ongoing ROI for CPGs. Dig deeper: How B2B marketers can activate first-party data in their CDP.

ROI 92

ROI Control Group Audience Cookies 92

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Marketing Technology News: ShowHeroes Group Announces New Senior Appointments Amid Rapid Expansion.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Household addressable targets high-intent auto audiences As TV becomes more data-driven, it provides brands a significant opportunity to reach targeted audiences at scale.

Audience 66

Audience Brand Lift Impressions Manufacturing 66

Digiday

JUNE 15, 2022

The key hits: Newsletter publishers like Morning Brew, The Gist and 1440, are starting to see a shift in some of their advertisers’ marketing strategies, with categories like crypto pumping the brakes on media buys. For example, some advertiser categories are beginning to drop off, such as brand advertisers. The iOS 15 problem.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Digiday

DECEMBER 20, 2022

To stand out, the way a brand implements an influencer campaign must be innovative, including a clear strategy and a variety of creators. Redefining the brand-influencer relationship. In working with creators, brands must be considerate and thoughtful in selecting partners and ambassadors since not all guarantee success.

Food 78

Food Brand Lift Audience ROI 78

InMobi

APRIL 15, 2015

New research from the Mobile Marketing Association (MMA) demonstrates the relative value of investing in mobile as a marketing channel by studying real brand campaigns. InMobi is pleased to help sponsor MMA’s Smart Mobile Cross Marketing Effectiveness Research , or SMoX for short. Consumers spent an average of 2.54

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Getting inside their heads is super important for your digital marketing plan. The Facebook platform has a huge reach, great targeting, and robust analytics to power your social media marketing efforts. billion by the end of 2023.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 132

Marketing CPL Machine Learning CPC 132

Martech Series

NOVEMBER 30, 2022

Additional results showed success such as “fit as a game sponsor” (23 point lift), “brand sponsorship of a game” (40 point lift) and “Johnsonville is a family-owned company” (22 point lift). Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

Single Grain

APRIL 28, 2022

As a far more aggressive form of marketing than options like SEO and content marketing, direct response marketing can be an excellent way to generate leads quickly when your company needs to ensure rapid growth. How to Choose a Direct Response Marketing Agency. Top 5 Direct Response Marketing Agencies.

Agency 59

Agency ROI SEO Audience 59