Martech Series

JULY 18, 2022

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. “The market has spoken and declared TVision is the leader in TV Attention data, and Upwave, the leader in measuring TV brand lift.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. She will lead customer relations, ensuring Brand Metrics’ clients get the best experience and outcomes from its groundbreaking technology.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Martech Series

MARCH 6, 2023

Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales.

Machine Learning 86

Machine Learning Ad Exchange Brand Lift Impressions 86

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. Lumen harnesses eye-tracking panels to calculate the consumer attention generated by media impressions.

Marketing 52

Marketing Brand Lift Machine Learning MarTech 52

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. Bilt is all about contextual marketing and meeting people where they already are. In-car tablets are available in 12 markets. Screens on top of Lyft cars are available in 5 marketers. Lyft also has out-of-home ads on bike sharing stations in four markets.

Machine Learning 89

Machine Learning Brand Lift Real Estate eCommerce 89

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. The conditions are being set up for MergeRity’s immersive SNS and metaverse platform services to join the international market, according to CEO Myung Bae-young of MergeRity.

Brand Lift 86

Brand Lift Impressions MarTech Marketing 86

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Marketing Technology News: ShowHeroes Group Announces New Senior Appointments Amid Rapid Expansion.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76