Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Marketing 98

Marketing ROI SEO CPA 98

Single Grain

DECEMBER 21, 2023

Video generally gets a good ROI, making it one of the more productive marketing tactics to include in your strategy. But how can you create videos that increase brand awareness and sales? A high-quality script with an engaging story is more entertaining than simply stating facts, so more viewers will tune into your videos.

ROI 52

ROI Real Estate Entertainment Audience 52

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc.

Ad Targeting 126

Ad Targeting Demand Side Platform Impressions Audience 126

Single Grain

FEBRUARY 14, 2020

This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted. Another thing to learn from this video is the incredible creativity in using blatant humor and a complete lack of euphemisms for brand storytelling.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Martech Series

NOVEMBER 23, 2022

According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. This is achieved via its proprietary suite of buying and selling game-tech, which it uses to power brands, enabling them to reach an estimated three billion-plus highly engaged gamers globally.

Audience 105

Audience Advertising Rich Media Entertainment 105

Martech

FEBRUARY 22, 2023

Not only does video content humanize a brand, but it also stimulates several senses at once, which is critical for buyers to retain information. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. There’s no 20% rule of text on images.

Marketing 126

Marketing Audience Media Brand Awareness 126

Single Grain

SEPTEMBER 13, 2019

83% of marketers claimed to have gotten a good ROI from video. In fact, 87% of people said that they would like to see more video from brands. 20% wanted to see more entertaining ‘viral’ style videos. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. The decision-maker: Usually the manager of the influencer (focused on ROI). Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Marketing 112

Marketing Brand Awareness Click Through Rate Audience 112

Martech

DECEMBER 13, 2023

Don’t be vague and only talk about increasing site visitors or brand awareness. If you could have handled it yourself for a higher ROI, you would have done so. 1,000 passionate and engaged followers are much better than 100,000 folks who only give you a passing glance for a little mindless entertainment.

Communications 86

Communications MarTech Shipping Audience 86

Digiday

MARCH 23, 2023

Other execs said their newsletters won over marketers who have wanted to pull back on brand awareness ads and shift to direct response campaigns. You [see] marketers put an increased focus on ROI and direct response. When you send someone an email, people take action.

Advertising 84

Advertising ROI Media Brand Awareness 84

Single Grain

JUNE 23, 2020

Influencers or bloggers whom you have collaborated with to share branded content. Since content marketing is all about drawing your audience in with high-value content, your content must be genuinely engaging, informative and/or entertaining to your audience. 6 Steps to Prove to Your CEO that Inbound Marketing Can Generate ROI. *

Marketing 105

Marketing SEO Pop-Up Conversion Rate 105

Single Grain

JUNE 19, 2023

This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. Here are some core benefits of Google Ads: 1) Enhances Brand Awareness Google Ads is one of the best ways businesses can increase brand awareness and drive more sales.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

InMobi

APRIL 7, 2022

As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship. This sends a strong message for health and fitness-related brands to build their brand awareness by leveraging search.

Real Estate 52

Real Estate Entertainment Food ROI 52

MNTN

JANUARY 6, 2025

Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. It also works cross-device, meaning that the platform tracks users visiting your brands website after viewing OTT ads until they finally convert on your website.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech Series

JANUARY 5, 2023

Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. You will be able to address the challenges with the strategy and it will lead to better results and ROI. Helps convert to sales. Geo Targeting.

Geo targeting 116

Geo targeting Marketing Brand Awareness Retail 116

MNTN

JULY 18, 2024

Content Marketing With Storytelling Generally speaking, audiences love receiving free educational, informative, and entertaining content. Craft compelling narratives around your brand and position your products or services as the hero in the story. From there, segment your audience based on their behavior and preferences.

Marketing 84

Marketing SEO Conversion Rate Conversion 84

MNTN

JANUARY 31, 2024

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. A potential customer would see your post and become aware of your brand.

Brand Awareness 52

Brand Awareness Click Through Rate Conversion Banner 52

Digiday

DECEMBER 6, 2022

If the industry does this right, publishers will have healthy incentives to create great video products, which will give marketers better ROI but will also just make the open internet a place where people want to go,” said Kane. out-stream) over pricier ad products geared toward brand awareness campaigns (ex. in-stream).

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

Digiday

JULY 10, 2022

Look at a company like Salesforce, that’s a B2B brand, but yet it’s a brand that has made significant brand awareness efforts with everybody,” he said. Tom Gavin, senior vp of marketing for Coupa Software, a procurement platform, sees B2B crossing over into consumer territory all over the media landscape.

Media 73

Media Agency Ad Tech Brand Awareness 73

Single Grain

JUNE 19, 2023

It is commonly believed that around 16% of all social data occurs in public social , meaning only 16% of all user data is actually trackable: Unlike traditional social media data collection, where tracking mechanisms are readily available, dark social encompasses those channels where measuring return on investment (ROI) becomes elusive.

Brand Awareness 52

Brand Awareness Conversion Audience Impressions 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. To increase the share value of your videos, make them informative and entertaining. To date, the ad has 96K views.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

JULY 19, 2023

And since over 90% of the platform’s users follow at least one business, this is an effective platform to achieve a decent advertising ROI. They allow users to access entertainment or information without committing to a full-length video. According to HubSpot’s Video Marketing Report , funny content has a higher ROI.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. State Farm has made something as tedious as insurance entertaining. . 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

AdvertiseMint

SEPTEMBER 26, 2023

Maximized Marketing ROI IMC improves return on investment. IMC improves marketing ROI. Enhanced Brand-Consumer Connection IMC builds trust and loyalty. Do you aim to raise brand awareness? These data may include sales, web traffic, social engagement, and brand awareness surveys. Increase sales?

Communications 52

Communications Marketing Pop-Up ROI 52

Single Grain

FEBRUARY 10, 2020

Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. In contrast, “content” itself usually refers to blog posts, images and videos that are informative, educative or entertaining in nature. To learn more about what you should be measuring, see Key Performance Indicators (KPIs) below.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Martech Series

DECEMBER 22, 2022

greater ROI and 35% more bookings than other platforms. The platform resulted in brand awareness along with improving revenue streams. The Snapchat app was created to be informal and entertaining, and it’s about being true to what you deliver to the audience and not simply picture perfect.

Audience 98

Audience ROI Advertising Media 98

MNTN

AUGUST 5, 2024

Prioritize giving value to consumers and entertaining them with cleverly written content. Whether you want to drive brand awareness , nurture existing leads, or break into new markets, social platforms can help you achieve your goals. And that’s because the strategy works. Not by a long shot.

SEO 52

SEO Audience ROI Brand Awareness 52

MNTN

AUGUST 5, 2024

Prioritize giving value to consumers and entertaining them with cleverly written content. Whether you want to drive brand awareness , nurture existing leads, or break into new markets, social platforms can help you achieve your goals. And that’s because the strategy works. Not by a long shot.

SEO 52

SEO Audience ROI Brand Awareness 52

Ad Beat

DECEMBER 10, 2019

Every video ad format engages with the users differently and depending on your business goals, and ROI expectations, you can choose from the following: In-stream ads run before the video that your viewer has selected (on YouTube, or other streaming platforms) to watch. Source: falcon.io. with Hefty’s logo.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

Single Grain

JUNE 5, 2023

Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. billion internet users. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

MNTN

JULY 18, 2024

Content Marketing With Storytelling Generally speaking, audiences love receiving free educational, informative, and entertaining content. Craft compelling narratives around your brand and position your products or services as the hero in the story. From there, segment your audience based on their behavior and preferences.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Single Grain

AUGUST 3, 2023

This way, you can use programmatic ad spend to stay on budget while making your ROI. You should devote your display ad dollars to more than social media apps: 59% of Gen Zs use their mobile phone to access entertainment , with YouTube (and not TikTok!) After entertainment, Gen Zs use apps to play games and even do their homework.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

InMobi

AUGUST 21, 2013

With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained. Brands should embrace these available technologies to provide relevant and contextual information and enrich visitor experience.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Single Grain

JANUARY 2, 2024

Since short-form video generates the highest ROI of any social media marketing strategy, you should explore your options for producing videos that highlight what your brand does best. X is best for B2C brands in various industries, such as entertainment, health/fitness, travel, food/beverage and home.

Media 52

Media Audience Education Entertainment 52

Single Grain

AUGUST 7, 2023

While mobile ads can solve many problems in terms of increasing brand awareness and sales, they also come with drawbacks. But users can advertise on any app – including news, shopping, entertainment, fitness, education, banking, healthcare, games, messaging, and more. Is Google Ads effective for brands? Google has 4.3

Advertising 52

Advertising Mobile Ads Banner Video Ads 52

Single Grain

JUNE 30, 2022

You need a combination of algorithmic automation and human intelligence to drive the best ROI. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. Measurements of ROI and implementation of programmatic advertising optimization strategies. Performance Measurement.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JUNE 20, 2023

Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! By understanding and leveraging these aspects, businesses can create a seamless and personalized experience for their audience, ultimately driving increased engagement and ROI. Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52